In this episode, Katherine and Danica emphasize the need to adapt to changes in social media algorithms.

The conversation highlights strategies for building relationships with customers rather than focusing solely on sales, and the significance of engagement through social media platforms.

In this conversation, Danica and Katherine explore the dynamics of social media engagement, the importance of authenticity in influencer marketing, and the evolving landscape of content creation. They discuss how building genuine connections with audiences can lead to business opportunities, the pitfalls of disingenuous influencer practices, and the shift towards experience-based marketing. The conversation emphasizes the need for small business owners to adapt their marketing strategies to resonate with their target audience and to create relatable, shareable content.

Meet Jackie! The business owner behind Danica's favourite brand: Made For The Lake. In this episode, Jackie, Katherine, and Danica discuss the harsh realities of running a small business in Canada, particularly focusing on the challenges of manufacturing locally, the impact of social media algorithms on visibility, and the shifting consumer expectations towards supporting local businesses. They reflect on their personal experiences, the lessons learned from their entrepreneurial journeys, and the importance of community support in navigating the ups and downs of small business ownership.

In this episode, Katherine and Danica discuss their approach to business planning for the new year, emphasizing a holistic perspective that prioritizes personal fulfillment over strict financial goals. They explore the challenges of setting traditional sales targets, the importance of community and collaboration among small businesses, and the need for adaptability in a changing economic landscape. The conversation also touches on personal growth, the significance of self-compassion, and the value of finding joy in one's work. As they share their intentions for 2025, they encourage listeners to embrace change and focus on what truly matters in their business and personal lives.