We cut through MDF confusion and show how to prove ROI with clear targets, clean attribution, and partner enablement. The conversation moves from spend reporting to outcome-based funding that ties every Dollar and Euro to pipeline and revenue.

• Why MDF measurement is hard and why it matters
• Shift from discretionary spend to outcome-based models
• The four-step loop from spend to revenue proof
• Concrete ROI example with pipeline and payback
• Fixing data plumbing and platform integrations
• Solving partner capacity with concierge plays
• Hybrid earned and proposal-based funding structures
• Setting benchmarks and reallocating toward winners
• Using transparent dashboards to coach partners
• Three-part framework of strategy, instrumentation and collaboration

Here, you can register for the upcoming Channelscaler Live Webinar - Frictionless MDF: The AI Playbook for High-Velocity Channel Growth

Channel Voices is currently sponsored by Meter.

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