In this episode of Business Owners Tell All: What It Takes, host Jamie Seeker sits down with Dina Shanowitz, mother of five and founder/CEO of Zomee, a maternity and baby care brand based in Florida.

Dina shares how her difficult first breastfeeding journey — exclusively pumping for a NICU baby with an outdated, inconvenient pump — inspired her to design a better solution. Zomee was born from that mission to create customizable, hospital-grade pumps and products that put moms’ needs first.

She walks us through the courage it took to order her first shipment of pumps right after giving birth to her second child, the sleepless nights and fears she faced, and the determination to push forward when failure wasn’t an option.

The conversation dives deep into process management and strategy, highlighting the systems Dina built to scale from a one-woman show to a global brand, while keeping empathy and innovation at the heart of Zomee’s operations.

• From Pain to Purpose: Dina’s own challenges with breastfeeding turned into a business idea.
• Innovation with Empathy: Pumps designed with customizable features (alternate mode technology, nipple correction, customizable suction patterns, perfect fit sizing).
• Process Management:
• Learning to delegate and trust a team.
• Building specialized teams (customer service staffed by moms for moms).
• Scaling through systems so she could focus on innovation.
• Strategy in Growth:
• Leveraging personal insights + lactation consultant feedback.
• Insurance coverage for pumps — a huge strategic win.
• Ongoing product improvement: e.g., first cooling + warming lactation massager.
• Entrepreneurial Mindset: Dina stresses courage, persistence, and determination as the foundation of success.
• Mission Beyond Products: Zomee supports moms emotionally as well as practically, through their community and services.

• “Success doesn’t come from comfort — it comes from courage.”
• “Moms’ bodies are not the same. Pant sizes are not the same. The same comes with a pump.”
• “More milk, less time — that was always the goal.”
• “I looked at my husband when that first container arrived and thought, what did I just do? But I knew I couldn’t fail.”
• “Breasts are not twins; they’re more like sisters.”
• “As an entrepreneur, you have to take that jump. Sometimes things don’t make sense, but you have to believe and move forward.”
• “Building a business is not glamorous — it takes persistence through all the hiccups.”

• Emphasize process + courage as the core episode takeaway.
• Highlight Dina’s mom-to-founder transformation — relatable for listeners who start with personal pain points.
• Use her bold quotes (“Success doesn’t come from comfort, it comes from courage”) for episode graphics, audiograms, or pull quotes.
• Mention Florida roots + global reach of Zomee for personal + professional credibility.
• This episode is strong for female founder inspiration, strategy-focused entrepreneurs, and health/wellness product builders.