You're working harder than ever, yet somehow the results aren't matching the effort. You've got the skills, the drive, and the ambition, but something feels off. Maybe you're wondering if you need another qualification, another certification, another reason to finally call yourself an expert.

What if the problem isn't that you're not doing enough? What if you're actually working too much?

Keynote speaker and author Tamu Thomas joins Niki to challenge the belief that ambition requires martyrdom. Whether you're creating a peaceful business that fits around your life or an empire turning over millions, this conversation asks one question: are you building what YOU actually want?

• Women Who Work Too Much by Tamu Thomas

• Adventures in Marketing 2025 www.adventuresinmarketing.uk

• Website: nikihutchison.com

• Instagram: @nikihutchison

• LinkedIn: Niki Hutchison

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.

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❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.

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#FromOverlookedtoFullyBooked

Launch week arrives, sales come in, and then the enquiries slowly dry up. By the time the next launch rolls around, you're starting cold all over again.

This episode shares a different approach: fifteen to thirty minutes of daily selling activity that builds momentum between launches and makes each one more powerful than the last with the exact strategies I have used with clients in the Enjoy Marketing agency.

Your next launch doesn't have to begin from zero.

• Race To Recurring Revenue with Lisa Johnson - www.nikihutchison.com/otm

Connect with Niki

• Website: nikihutchison.com

• Instagram: @nikihutchison

• LinkedIn: Niki Hutchison

👩‍💼 About the Host

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.

📱 Subscribe & Review

Listen & Subscribe:

Apple Podcasts: Subscribe & Review

Spotify: Follow & Rate

Help the Show

❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.

🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.

💬 Share this episode with a fellow business owner who needs these visibility strategies.

#FromOverlookedtoFullyBooked

January planning can feel like writing a wish list that never survives February. You set the goals, create the spreadsheet, then watch real life slowly erode every intention you had.

This episode shares the 5-step framework that's replaced vague annual planning with something that actually sticks. From choosing one single-minded focus to blocking your non-negotiables before anyone else claims your calendar.

Plus, there's a free spreadsheet to map it all out yourself.

• Free Planning Spreadsheet (with video walkthrough) - www.nikihutchison.com/plan

1. Website: nikihutchison.com
2. Instagram: @nikihutchison
3. LinkedIn: Niki Hutchison

Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.

Listen & Subscribe:

Apple Podcasts: Subscribe & Review

Spotify: Follow & Rate

Help the Show:

❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.

🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.

💬 Share this episode with a fellow business owner who needs these visibility strategies.

#FromOverlookedtoFullyBooked