From Pilot Purgatory to Agentic Reality
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
From Pilot Purgatory to Agentic Reality
-
Narrated by:
-
Written by:
About this listen
By 2026, **Customer Value Management (CVM), base management, and Customer Relationship Management (CRM)** will have shifted from purely operational tasks to strategic imperatives centered on trust, authenticity, and "mastering the basics" while deploying advanced AI.
In a landscape defined by volatility and fragmented customer journeys, marketing leaders are returning to fundamentals: building strong brands as anchors of trust while using technology to prove measurable impact.
No reviews yet