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From Promotion to Adoption: Growing NHS App Use

From Promotion to Adoption: Growing NHS App Use

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🎙️ The NHS App is now a key part of the digital front door to primary care. But while many practices are promoting it, are patients actually using it, and are practices making the most of what it can offer?

In this episode of The Halfway Point, Ben is joined by fellow Locum PM Director and NHS App Ambassador, James Bowman, for a practical conversation about how practices can move beyond simply promoting the NHS App and towards meaningful patient adoption.

Together, they explore how the NHS App has evolved, the role of the NHS App Ambassador Programme, and most importantly, practical ways practices can increase engagement. This episode is packed with realistic tips that you can start using straight away.

They also discuss the wider benefits of successful NHS App adoption, including reducing admin burden, supporting self-service, improving communication, and helping patients take greater ownership of their care.

For busy Practice Managers and primary care teams, this episode offers realistic, practical ways to increase NHS App adoption and support smarter digital patient engagement.

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ℹ️ Full resources and the show notes for this episode can be found at https://locumpm.co.uk/the-halfway-point.

🎟️ For more information on Locum PM’s NHS App Training, please go to https://locumpm.co.uk/nhs-app.

🎟️ For more information on Locum PM’s New to Practice Management Conferences, please go to https://locumpm.co.uk/new-pm-conferences.

💬 Drop a comment, let us know your thoughts on this episode and don’t forget to like, subscribe and share with colleagues to help spread the word!

🫶 If you have a topic you would like covered on The Halfway Point, let us know in the comments or email us at TheHalfwayPoint@LocumPM.co.uk.

This episode may contain affiliate links that are part of partner or referral programs. If you choose to explore or purchase something through these links, LPM may receive a small thank-you in return, at no extra cost to you. These contributions enable us to continue producing high-quality content and resources for the primary care community. As a result, please mention LPM and The Halfway Point podcast when purchasing.

(At LPM, we only recommend what we genuinely believe will bring value to your practice.)

The advice and content discussed in this episode are shared in good faith and for general information purposes only. We recommend that practices carry out their own due diligence before taking any action based on this content. The views and opinions expressed are those of the individual contributors or organisations involved and do not necessarily reflect those of Locum PM or any affiliated organisations. All links and content / resources referenced were accurate at the time of the episode’s recording / release.

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