From Silos to Strategy: Rethinking Medical-Commercial Alignment

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From Silos to Strategy: Rethinking Medical-Commercial Alignment

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For decades, medical and commercial teams in pharma operated in strict silos. But that model is quietly breaking down. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Lynsey Clarke, President, Client Partnerships North America, to discuss how the relationship between medical and commercial functions has evolved and where the real opportunities for alignment now lie.

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