In this episode of From the Source, Karina Shabelsky, Director of Digital Marketing at Suki AI, shares a practical perspective on how AI is transforming modern B2B marketing.

Karina discusses the difference between simply using AI and truly leveraging it, why critical thinking remains essential, and how marketing teams can use AI to improve efficiency, personalization, ABM execution, and content strategy. The conversation also explores GEO, the evolving role of SEO, and the opportunities and limitations marketers should consider as AI adoption continues to accelerate.

If you're looking for a no-nonsense discussion on AI's real impact on marketing, this episode delivers valuable insights and actionable takeaways.

In this episode, Scott Woodruff, Director of Global Campaigns & ABX at Cornerstone OnDemand, shares his perspective on how B2B marketing is evolving from traditional ABM campaigns to full account-based experiences (ABX).

The discussion explores why personalization needs to go beyond surface-level messaging, how cross-functional collaboration drives better engagement, and why modern B2B growth depends on aligning marketing, sales, and customer success around the same accounts.

If you're looking to understand the future of ABM, account engagement, and experience-driven marketing, this episode offers valuable insights for modern B2B teams.

In this episode, Rebecca Halpern (Senior Marketing Manager at Conduent) shares her perspective on why lead quality and real buyer intent matter more than volume in B2B marketing.

The conversation explores how marketers can move beyond vanity metrics, identify true engagement signals, and align with sales teams to build a pipeline that actually converts. Rebecca also highlights the importance of timing, relevance, and choosing the right partners to drive meaningful outcomes.

If you're looking to separate real intent from noise and create more effective B2B strategies, this episode offers practical insights to get there.