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From The Trenches

From The Trenches

Written by: Scott Hartley
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About this listen

 Tired of generic business advice that doesn't move the needle? Tune in to "From The Trenches: Success Shortcuts Revealed By Real-World Innovators Crushing It Right Now" – the podcast that brings you transformational insights from today's most successful entrepreneurs and business owners. We're not here to rehash old theories or give you fluffy motivational speeches. Instead, we're bringing you real, actionable strategies that are working right now in the trenches of business. Each week, we sit down with a different business owner or entrepreneur who's crushing it in their field. These aren't corporate bigwigs or retired CEOs – they're hands-on leaders who are out there every day, making things happen and driving their businesses forward. Our guests share the exact tactics they're using today to dominate in areas like: • Sales: Learn cutting-edge techniques to close more deals and boost your revenue. • Marketing: Discover the latest strategies to reach your ideal customers and stand out in a crowded market. • Mindset: Unlock the mental shifts that can take your business from surviving to thriving. • Finances: Get a handle on the money moves that can make or break your business. • Insurance: Understand how to protect your business assets and mitigate risks. • Automation: Find out how to work smarter, not harder, with the latest tech and tools. But we don't just scratch the surface. Our conversations dig deep into the nitty-gritty details of what's working now. You'll hear about: • The exact sales scripts that are landing big clients • The marketing channels that are delivering the best ROI • The mindset exercises that help our guests overcome challenges and stay focused • The financial strategies that are boosting profits and cutting costs • The insurance policies that are saving businesses from potential disasters • The automation tools that are freeing up time and increasing efficiency • And so much more What sets "From The Trenches" apart is our focus on immediate action. Every episode is packed with insights you can implement in your business today. No waiting, no complicated setups – just straightforward advice you can use to start seeing results fast. Our host and serial entrepreneur, Scott Hartley, knows how to get to the heart of what matters. With his keen business sense and friendly interview style, he draws out the kind of practical, detailed information that can truly transform your business. Whether you're a solo entrepreneur, a small business owner, or leading a growing company, this podcast is your shortcut to success. We're giving you a direct line to the brains of those who are crushing it right now in the real world of business. So if you're ready to skip the theory and get straight to what's working today, this is the podcast for you. Subscribe now to "From The Trenches: Success Shortcuts Revealed By Real-World Innovators Crushing It Right Now" and start learning the insider secrets that could take your business to the next level. New episodes drop every Thursday. Don't miss out on your chance to get ahead of the curve. Tune in, take notes, and get ready to see real results in your business. Your success story starts here!Copyright © 2024 29:11 Ventures, LLC. All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Transforming Your Darkest Moments Into Your Greatest Strengths

    Transforming Your Darkest Moments Into Your Greatest Strengths
    Oct 16 2025

    The path from childhood failure to business success runs straight through your deepest fears. Emmy Award-winning producer Barry Walton proves this truth through his remarkable journey from being held back in third grade to leading high-impact productions for NatGeo, Animal Planet, the NBA and NHL.

    In this compelling conversation, Barry reveals:

    • The moment he transformed childhood humiliation into unstoppable drive
    • Why comparing yourself to others destroys your true purpose
    • How to recognize when helping hands become harmful crutches
    • The critical difference between advisors and enablers
    • What really happens when you face your "abyss" moments
    • The hidden danger of using business success to heal old wounds
    • Why redefining your "why" changes everything

    Barry's raw honesty about failure, transformation and the entrepreneur's journey offers a roadmap for anyone ready to turn past pain into future triumph.

    Claim your free digital copy of Barry's book The Unknown Adventurer at EndlessMediaMe.com. Be sure to mention where you heard about the book when requesting your copy.
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    35 mins
  • How To Double Your Revenue In The Shortest Possible Time

    How To Double Your Revenue In The Shortest Possible Time
    Sep 25 2025

    Your pricing strategy could be holding back massive growth in your business. In this value-packed episode, consulting expert Michael Zipursky reveals the fastest path to doubling your income - without working more hours.

    Michael shares the exact framework he's used to help consultants dramatically increase their revenue by shifting their pricing approach. You'll discover:

    • Why most service providers severely underprice their offerings
    • How to position premium pricing so clients eagerly say yes
    • The critical mindset shifts needed to charge higher fees with confidence
    • Strategic ways to increase rates with existing clients
    • The business case framework that justifies premium pricing
    • Common pricing mistakes that keep revenues artificially low

    Michael also explains why trying to compete on price is a losing strategy and how to instead focus on communicating the true value you deliver.

    This episode is perfect for consultants, coaches, and service providers ready to level up their income through strategic pricing.

    Get Michael's free Consulting Blueprint at https://consultingsuccess.com/blueprint
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    41 mins
  • When Word of Mouth Isn't Enough

    When Word of Mouth Isn't Enough
    Sep 18 2025

    Steve Johnson recently had an uncomfortable realization - he was making the exact mistake he helped his clients avoid.

    His own business relied entirely on word-of-mouth referrals, with no clear path for prospects to engage before jumping into a high-stakes sales call.

    In this candid conversation, Steve breaks down why this common approach fails and shares the strategic shifts that transformed his results. Drawing from 20+ years scaling companies from startup to pre-IPO, he reveals:

    • Why 80% of B2B buyers complete 70% of their buying process before ever talking to vendors
    • The critical mistake most companies make in B2B sales messaging
    • How one simple change took a client's close rate from 10% to 35%
    • Why selling to "businesses" kills deals (and what to focus on instead)
    • The counterintuitive way to turn general counsel into your biggest advocate

    Steve also discusses his framework for helping CEOs gain clarity, energy and momentum in their sales process - without getting stuck in complexity.

    Free Resources:

    • Register for Steve's new training Fix Your Sales Team in 90 Days at FixYourSalesTeam.com
    • Stay connected with Steve's latest insights at ScalingSales.com/newsletter
    Show More Show Less
    35 mins
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