From Vision to Five-Star Reality: Lessons from Opening a Luxury Spa
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From Vision to Five-Star Reality: Lessons from Opening a Luxury Spa
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About this listen
In this episode, Nicole Stewart, Spa Director at Nicewonder Farm & Vineyards, walks us through her 18-month journey launching a luxury spa at a destination resort in Appalachia. Nicole shares the lessons she learned along the way — from staffing challenges and training for service excellence to designing experiences guests genuinely remember.
This conversation blends practical insight with heartfelt reflection on leadership, mental health, inclusivity, and why taking care of yourself is essential when your job is taking care of others.
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