From Web Analytics to Experience Analytics: Migration or Transformation?
Failed to add items
Add to cart failed.
Add to wishlist failed.
Remove from wishlist failed.
Follow podcast failed
Unfollow podcast failed
From Web Analytics to Experience Analytics: Migration or Transformation?
-
Narrated by:
-
Written by:
About this listen
Hey, have a topic for us?
In this episode, we explore the shift from “web analytics” to what we’re calling experience analytics - and why moving from Adobe Analytics to Customer Journey Analytics (CJA) shouldn’t be treated as a simple one-to-one migration.
We talk about the real value of CJA: stitching online and offline data to finally see the full customer journey across web, call center, and physical stores. But we also get honest about what it takes to succeed: clear use cases, organizational maturity, shared ownership across teams, and a solid identity strategy for stitching data together.
Our takeaway is simple: don’t upgrade for the sake of features or renewals. Upgrade with a plan - and treat it as a business transformation, not a technical migration.