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From the Ground Up

From the Ground Up

Written by: Inc. Magazine
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 It takes audacity to start a company, grit to grow it, and community to survive the ordeal. From the Ground Up features frank and unfiltered conversations—with some of the most successful founders in the world—about navigating the role of the founder, the tips and tricks entrepreneurs need to know to be successful, and the secrets that nobody really tells you before you start a business.© Inc. Business Media Economics Leadership Management Management & Leadership
Episodes
  • 1 Smart Business Story: How to Optimize Your Sleep Like an Olympian

    1 Smart Business Story: How to Optimize Your Sleep Like an Olympian
    Mar 2 2026
    Whether you’re an Olympic athlete or a business leader, sleep optimization is key to improving performance. Inc. staff reporter Chloe Aiello recently spoke with performance coach Sam Neame, who shared six strategies for sleep optimization. “Something I found interesting about Sam’s recommendations [was] that your best night of sleep actually starts first thing in the morning,” says Chloe. Chloe weighs in on unexpected practices that could lead to better rest. On this episode of The Business Model, she shares with Inc. senior editor Rebecca Deczynski why this topic resonated with her, what business leaders can learn from Olympic athletes about sleep for peak performance, and how they can apply these strategies in their business.
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    24 mins
  • Building the Future of Work

    Building the Future of Work
    Dec 22 2025
    On today's episode, Josh Christensen talks with Room’s managing director Thierry Ondet about the company's line of soundproofed, sleekly designed meeting pods and easy-to-assemble phone booths. They discuss designing the modern office, meeting the needs of employees in 2025 and beyond, and how ROOM thinks about sustainability.
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    19 mins
  • How brands can win in 2026

    How brands can win in 2026
    Dec 12 2025
    In 2026, brands must contend with a lot: AI slop. Copycats. A sea of influencers and content and competitors. Breaking through to consumers has always been a struggle for every company, but the ever-changing media landscape makes it even tougher. So how can brands win in the year to come? On this episode of The Business Model by Inc., deputy editor Michelle Legro kicks off a new Founder Group Chat with experts in brand building: Tyler Fish, co-founder of Sun Home Saunas Sanja Komljenovic, CEO of ONA Creative Tyler has built a brand that has broken through. Sanja helps companies get there. And they’re sharing their insights with you.
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    31 mins
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