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A lot of contractors are out here doing marketing — posting, running ads, sending emails — and still wondering why it's not working. The answer usually isn't the plan. It's that there was never a strategy behind it.
In this episode, Crystal and Emily break down the difference between a marketing strategy and a marketing plan, why one has to come before the other, and what it actually looks like to build your marketing on a real foundation. If you've ever felt like you're busy with marketing but not making progress, this one's for you.
In this episode:

Why most trades businesses have a plan but are missing a strategy
The real difference between the two — and why it matters more than you think
Signs your marketing is running on tactics instead of strategy
What a strategy actually looks like for a home service business
How to use your strategy to build a plan that finally makes sense

If you don't know your strategy, that's exactly where we start.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

Send us Fan Mail

Building a Legacy of Purpose | Featuring Trapper Seales

What does it mean to build a life that creates lasting impact?

In this episode, we sit down with entrepreneur, speaker, coach, and author Trapper Seales for a powerful conversation about purpose, leadership, resilience, and the legacy we leave behind. Through personal stories and hard-earned lessons, Trapper shares how adversity can become a catalyst for growth, why service is at the heart of great leadership, and how each of us can unlock our full potential.

Whether you're an entrepreneur, business leader, or someone searching for greater meaning in your work and life, this episode will challenge you to think beyond success and focus on significance.

In This Episode:

✔️ Defining success beyond titles and achievements
✔️ The role of adversity in personal growth
✔️ Leading through service and impact
✔️ Discovering and living your purpose
✔️ Building a legacy that lasts

Key Takeaway:
Your legacy isn't built someday in the future. It's built every day through the lives you influence, the values you uphold, and the purpose you choose to pursue.

🎙️ Guest: Trapper Seales
🌐 Learn more about ROR Global: https://www.ror.global

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!

Send us Fan Mail

He Said, She Said: Is It the Tactic or the Team?

When a marketing strategy underperforms, what's really to blame? The tactic itself, or the team responsible for executing it?

In this solo episode of From the Yellow Chair, Crystal tackles one of the most common frustrations business owners face: investing in marketing efforts that don't deliver the results they expected. From social media ads and promotions to sales processes and team buy-in, she breaks down why successful strategies aren't one-size-fits-all and why execution often matters just as much as the tactic.

You'll learn how to evaluate whether poor performance stems from budget, timing, messaging, team readiness, leadership, or process gaps. Crystal also shares practical insights on coaching teams, creating accountability, tracking KPIs, and building alignment across marketing, operations, customer service, and field teams.

If you've ever wondered whether you should abandon a marketing strategy or double down on improving execution, this episode will help you ask the right questions before making your next move.

In this episode:

Why marketing tactics work differently for every business
The hidden role team execution plays in campaign success
How leadership influences marketing performance
Common mistakes that sabotage promotions and offers
The importance of coaching, accountability, and repetition
Key metrics every business owner should be tracking
Questions to ask before deciding a strategy has failed

Because sometimes it isn't the tactic. Sometimes it isn't the team. And more often than not, the answer lives somewhere in the middle.

If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.

Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.

From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com

Interested in being a guest on our show? Fill out this form!

We'll see you next time, Lemon Heads!