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Full-Funnel B2B Marketing Show

Full-Funnel B2B Marketing Show

Written by: Andrei Zinkevich
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About this listen

 Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.

Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).

Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.

Learn more about full-funnel b2b marketing here: https://fullfunnel.ioCopyright Andrei Zinkevich Economics Marketing Marketing & Sales
Episodes
  • Episode173: How to Create an Account-Based Playbook For Long Sales Cycles and Multiple Decision-Makers with Andrei & Vladimir

    Episode173: How to Create an Account-Based Playbook For Long Sales Cycles and Multiple Decision-Makers with Andrei & Vladimir
    Dec 22 2025
    In this episode of Full-Funnel Live, Andrei and Vlad break down how to create account-based playbooks that actually match how B2B buyers buy.

    Tune in to learn:
    • Why ABM playbooks aren’t linear, and how to build for real-world back-and-forth buyer behaviour
    • Why you need both timeline-based and signal-based playbooks
    • How to align the playbooks with the buyer journey stage
    • The importance of multithreading—and how to maintain momentum during long dormant periods
    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr and 14 mins
  • Episode 172: How to target accounts in 2026 with Andrei & Vladimir

    Episode 172: How to target accounts in 2026 with Andrei & Vladimir
    Dec 15 2025
    In this episode of Full-Funnel Live, Vlad and Andrei break down the next evolution of ABM: the cluster strategy. They guide you beyond basic firmographics and into the methodology of grouping and engaging high-potential accounts with precision and repeatable efficiency.

    Join us to learn:
    • Industry vs job role vs use case targeting
    • How to select the target cluster of accounts
    • How to plan cluster programs


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Show More Show Less
    1 hr and 15 mins
  • pisode 171: Marketing role in ABM: what marketing must own and execute with Andrei & Vladimir

    pisode 171: Marketing role in ABM: what marketing must own and execute with Andrei & Vladimir
    Dec 8 2025
    In this episode of Full-Funnel Live, Vlad and Andrei provide the definitive blueprint for marketing's responsibilities in a high-performing ABM program. They move beyond theory to give you a concrete list of what you should own, the processes you must drive, and the metrics that prove your impact.

    Tune in to learn:
    • What marketing owns
    • What are the playbooks and process marketing must run together with sales
    • What are marketing responsibilities and KPIs
    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Show More Show Less
    1 hr and 12 mins
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