Fundraising is a Physics Problem Not Marketing
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Fundraising is a Physics Problem Not Marketing
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About this listen
Why do donors abandon the giving process? Often, it’s not a lack of generosity—it’s a battle against physics.
Join us as we bridge the gap between biology, physics, and fundraising technology. We break down C.H. Waddington’s "Epigenetic Landscape"—the idea of a ball rolling down a hill—and explain why most fundraising platforms act as obstacles in that path.
We propose a new model based on the Free Energy Principle: instead of trying to steer the donor (the ball) into a specific channel, we use technology like PayQuickly and pledgeTV to "move the valley" to the donor.
In this episode, we cover:
- The Donor as a Rolling Ball: Understanding momentum and friction in the giving cycle.
- The "Underside" of the Landscape: How AI and software (the ropes and pegs) can terraform the user experience in real-time.
- Superposition: Creating a donation form that exists everywhere simultaneously, eliminating the "click-and-redirect" friction.
- Minimizing "Free Energy": How to align your tech with the donor's subconscious predictions to increase conversion.
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