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Funnel Building Strategies for Online Business Owners

Funnel Building Strategies for Online Business Owners

Written by: Lacey Cribb | Funnel Building Launching Operations and Tech Expert
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About this listen

Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ How to use funnels to streamline your business operations and grow your online presence✨ How to build a tech stack that supports your business without overwhelming you✨ How to create irresistible, high-converting lead magnets and nurture leads through email campaigns✨ How to simplify automation and marketing tech to save time and make more sales✨ Strategies for running impactful launch events and creating systems that work for youEach episode of Funnel Building Strategies will empower you with the tools, tips, and strategies to confidently navigate your funnels, MarTech, and business systems, so you can focus on building an easy, effective, and successful online business.Subscribe today and take the first step toward building funnels and systems that work for you—without the overwhelm.

© 2026 Funnel Building Strategies for Online Business Owners Economics Marketing Marketing & Sales
Episodes
  • 34. How to Increase Landing Page Conversion Rates and Lower Cost Per Lead

    34. How to Increase Landing Page Conversion Rates and Lower Cost Per Lead
    Jan 26 2026

    In this episode, Lacey, a Launch Operations Business Manager, breaks down how one landing page change:

    • Increased conversion rates from 14% to 62%
    • Reduced cost per lead from $9 to $2
    • Turned the same ad budget into 3 to 5 times more leads

    No new traffic.
    No ad creative overhaul.
    No complicated tech.

    Just smarter opt in page decisions.

    Listen to learn the high converting landing page strategies Lacey uses for lead magnets, launch event opt ins, and evergreen funnels, especially if you are running paid ads and want to improve landing page conversion rates without increasing ad spend.

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    Explore Project/Retainer Options:
    Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call
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    17 mins
  • 33. A Free AI Note-Taking Tool for Client Meetings (Without Meeting Bots)

    33. A Free AI Note-Taking Tool for Client Meetings (Without Meeting Bots)
    Jan 7 2026

    Looking for a simple AI note-taking tool to capture client meeting notes and transcripts without using meeting bots?

    In this episode of Funnel Building Strategies for Online Business Owners, I’m sharing a free AI meeting note-taking tool called Granola.

    I use it to record client call transcripts, organize meeting notes, and stay prepared for weekly meetings.

    If you’re an online coach, consultant, or service provider who wants better meeting notes, searchable transcripts, and a simpler workflow for client calls, this episode will help you decide if an AI note-taking tool is right for your business.

    The tool:

    https://granola.ai

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    Explore Project/Retainer Options:
    Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call
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    10 mins
  • 32. A super simple launch strategy that generated a quick $3500 for a new online coach (and is now ready to scale)

    32. A super simple launch strategy that generated a quick $3500 for a new online coach (and is now ready to scale)
    Dec 15 2025

    Discover the simple launch strategy that helped a local expert transform into a profitable online coach, generating $3,500 in just 6 weeks, and why this approach is perfectly positioned to scale in 2026.

    What You'll Learn:

    • How to resurrect and monetize a neglected email list (without being annoying or sleazy)
    • Why simple tech setups often outperform complex funnels
    • The exact email sequence strategy that converted
    • How to use Skool's about page as your sales page (and when this works)
    • The lead magnet to ads to waitlist scaling framework
    • Why focusing on ONE offer beats launching multiple programs

    Key Takeaways:

    • Sometimes your best customers are already on your email list
    • A reintroduction email can reignite dormant subscribers
    • Skool + Kit can replace expensive tech stacks for easy program launches
    • $2 cost per lead is achievable with the right ad strategy
    • Focus beats variety: one solid offer scaled beats ten scattered launches

    Resources Mentioned (some links are affiliate links):

    • Kit (email marketing platform)
    • Skool (community platform)
    • Meta advertising for lead generation

    Ready to launch your own profitable program? Check out the links below to explore working with me.

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    Explore Project/Retainer Options:
    Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call
    Show More Show Less
    18 mins
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