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Funnel Building Strategies for Online Business Owners

Funnel Building Strategies for Online Business Owners

Written by: Lacey Cribb | Funnel Building Launching Operations and Tech Expert
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Welcome to Funnel Building Strategies for Online Business Owners!If you’re an entrepreneur looking to create a successful, high-converting online business, you’re in the right place.I’m Lacey, a funnel builder, marketing tech expert, and business strategist with years of experience helping online business owners attract leads, build relationships, convert clients, and launch offers through simple, strategic systems and automation.This podcast will provide valuable insights into topics like:✨ How to use funnels to streamline your business operations and grow your online presence✨ How to build a tech stack that supports your business without overwhelming you✨ How to create irresistible, high-converting lead magnets and nurture leads through email campaigns✨ How to simplify automation and marketing tech to save time and make more sales✨ Strategies for running impactful launch events and creating systems that work for youEach episode of Funnel Building Strategies will empower you with the tools, tips, and strategies to confidently navigate your funnels, MarTech, and business systems, so you can focus on building an easy, effective, and successful online business.Subscribe today and take the first step toward building funnels and systems that work for you—without the overwhelm.

© 2026 Funnel Building Strategies for Online Business Owners Economics Marketing Marketing & Sales
Episodes
  • 38. The Binge Factor: Why showing up during your launch is your highest-leverage sales activity

    38. The Binge Factor: Why showing up during your launch is your highest-leverage sales activity
    Apr 16 2026

    If you have a launch coming up, this episode is going to reframe how you think about what actually closes warm leads. I'm breaking down the binge behaviour that happens right before someone buys, why most experts are invisible during the most critical window of their launch, and what changes when the backend is handled so you can actually show up.

    I'm also sharing a personal buying experience that reminded me exactly how this works, and a real client result (over $100K in mastermind sales) that came directly from being able to show up during a live launch.

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    Explore Project/Retainer Options:
    Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call
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    15 mins
  • 37. What It Actually Looks Like to Hire an Operations Expert (Behind the Scenes with my Client Steph Crowder)

    37. What It Actually Looks Like to Hire an Operations Expert (Behind the Scenes with my Client Steph Crowder)
    Mar 17 2026

    Delegation isn’t just about handing off tasks. It’s about building the right operational support so your business can grow without you becoming the bottleneck.

    In this episode, I’m sharing a behind-the-scenes conversation from a live coaching call with my client Steph Crowder, where we break down what it actually looks like to work with an operations expert, what I handle inside her business, and how CEOs can delegate without feeling like they’re losing control.

    We talk about:
    • What to delegate first when your business gets busy
    • How we keep systems simple instead of over-optimizing
    • The hiring process used to make sure it was the right fit
    • The CEO mindset shifts that make delegation work long-term

    If you’re growing your business and know you need help, but aren’t sure what to hand off or who to hire, this episode will help you think about delegation differently.

    Mentions in this episode:

    Steph Crowder: https://stephcrowder.com

    Skool: https://www.skool.com/signup?ref=36182323e64f4a2eafd743549e4f1b70

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    Explore Project/Retainer Options:
    Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call
    Show More Show Less
    41 mins
  • 36. Pre-Launch Email Strategy: How to Invite AND Nurture for Your Launch Event

    36. Pre-Launch Email Strategy: How to Invite AND Nurture for Your Launch Event
    Mar 5 2026

    In this episode I break down my pre-launch email strategy for webinars, challenges, and launch events, including how I use conditional content in Kit to invite and nurture at the same time.

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    Explore Project/Retainer Options:
    Book a 30-minute discovery call: https://tidycal.com/lacey1/inquiry-call
    Show More Show Less
    18 mins
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