We sat down with Jeremy Jones, Executive Creative Director of Wink at Intuit Mailchimp, and Mark Lodwick, Senior Director of Integrated Marketing and Advertising, to learn how they built a brand that captured the most skeptical audience on the planet: marketers.

In this episode of Funnel Vision, we discuss how humans make decisions (hint: it's not always rational), the super-effective way Intuit Mailchimp operationalizes team brainstorms, and how to balance both long-term and short-term goals.

Listen in, then see how their strategies and insights could apply to your own work as a marketer.

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Timestamps:

1:54: Jeremy and Mark’s background

5:25: The backbone of a Mailchimp creative brief

7:30: Honoring the connection with your customer

14:15: Being right for the time

21:33: The payoff of being thoughtful and clever as a brand

23:19: Long-term vs. short-term

27:10: Why brand is the 401K of marketing

28:48: The one next step

32:33: The motley crew mindset

36:15: Personal inspirations and recommendations

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About Funnel Vision

Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.

Resources

Explore marketing resources from Wix Studio:

https://www.wix.com/studio/marketing/resources

Learn more about Funnel Vision:

https://www.wix.com/studio/marketing/funnel-vision-podcast

Check out some of the content mentioned in the show:

Keep Shooting Until You See the F*ckers Smoke: Ammunition for Creatives by Damon Stapleton —

https://www.amazon.com/Keep-Shooting-until-ckers-Smoke/dp/047371597X/

The Penguin —

https://www.imdb.com/title/tt15435876/

Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins —

https://www.amazon.com/dp/B07KKP62FW/?

The Joe Rogan Experience —

https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk

Lex Fridman Podcast —

https://open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL

Crush Live Poker Podcast —

https://open.spotify.com/show/0zbX7Zh2UL3mVEv9DO0nDX

Shōgun —

https://www.imdb.com/title/tt2788316/

There’s a good chance your marketing team is sitting on a goldmine of data—the question is, what will you do with it?

In this episode of Funnel Vision, Eytan Buchman, CMO at Freightos, shares how he uses data to tell stories that boost brand familiarity, increase trust, and garner press. And that’s from both legacy publications like The New York Times and niche outlets in Freightos’ target demo.

The key is knowing how to identify a good story and committing to the long-game. Listen here to learn exactly how to make storytelling a central part of your marketing strategy—and why you should in the first place.

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Timestamps:

0:50: Introducing Eytan

5:51: Why data-driven storytelling is so impactful

9:23: Don’t underestimate the data that’s in front of you

18:57: Storytelling’s snowball effect

23:03: Setting the bar for an interesting story

26:42: Brand familiarity and playing the long-game

30:00: On building trust through data

33:00: The pros and cons of gated content

36:34: Building a dream marketing team

39:00: How he approaches content planning

43:45: Personal inspirations and recommendations

—

About Funnel Vision

Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.Resources

Explore marketing resources from Wix Studio:

https://www.wix.com/studio/marketing/resources

Learn more about Funnel Vision:

https://www.wix.com/studio/marketing/funnel-vision-podcast

Check out some of the content mentioned in the show:

Anthony Pierri —

https://www.linkedin.com/in/anthonypierri/

Robert Kaminski —

https://www.linkedin.com/in/heyrobk/

Readwise —

https://readwise.io/

Stripe Press —

https://press.stripe.com/

The Making of Prince of Persia by Jordan Mechner —

https://press.stripe.com/the-making-of-prince-of-persia

Ben Thompson —

https://x.com/benthompson?lang=en

Acquired podcast —

https://www.acquired.fm/

Invest Like the Best podcast —

https://joincolossus.com/series/invest-like-the-best/

John Mulaney —

https://www.youtube.com/watch?v=1MBjJMMKASQ

Mitch Hedberg —

https://www.youtube.com/watch?v=saoZjwf7Mfo

You already know that brands work with creators. But how can brands tap into a creator mindset to better engage audiences on their own platforms?

That's what we discuss with Brandon Smithwrick, Director of Content at Kickstarter, in this episode of Funnel Vision.

Brandon works with creators who have different voices, passions, and values, but they have a few important things in common: they lead with value and tell captivating stories that engage real people. And they do this over and over and over.

The most successful brands do the same.

Tune in to learn how to embody this approach on your own marketing team, plus how to stay ahead of different changes in platforms, algorithms, and industry trends.

—

Timestamps:

0:48: Introducing Brandon

1:27: Kickstarter’s unique approach to creators

4:23: On building brand trust

6:06: The creator mindset and leading with value

9:15: How to get your team to embody a creator mindset

11:59: Why consistency and characters make people remember you

14:55: The season of unlearning

17:33: Getting ahead of platform changes and industry trends

22:15: Why you should look outside your own industry

28:15: How to tell more engaging brand stories

34:03: Working with creators in more authentic ways

40:25: The power of tapping into highly niche communities

42:39: Personal inspirations and recommendations

—

About Funnel Vision

Funnel Vision is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the Wix Studio marketing team. Each episode features interviews with top marketing leaders.

Resources

Explore marketing resources from Wix Studio:

https://www.wix.com/studio/marketing/resources

Learn more about Funnel Vision:

https://www.wix.com/studio/marketing/funnel-vision-podcast

Check out some of the content mentioned in the show:

Hootsuite's influencer campaign —

https://www.adweek.com/commerce/hootsuite-linkedin-campaign/

Matt Gray, Founder & CEO of Founder OS —

https://www.linkedin.com/in/mattgray1/

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be byDr. Marcus Collins —

https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961

Sweat Equity podcast —

https://www.youtube.com/@SweatEquityPodcast

Brandon's newsletter, Content to Commas —

https://www.brandonsmithwrick.com/newsletter