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Future Proof

Future Proof

Written by: Kantar & Saïd Business School Oxford University
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Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/

Hosted on Acast. See acast.com/privacy for more information.

Kantar & Saïd Business School, Oxford University Economics Marketing Marketing & Sales
Episodes
  • Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal

    Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal
    May 21 2026

    As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they’re making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world.

    Read the latest edition of BrandZ’s global report here: www.kantar.com/brandz

    Hosted on Acast. See acast.com/privacy for more information.
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    31 mins
  • Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel

    Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel
    May 21 2026

    As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they’re making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world.

    Read the latest edition of BrandZ’s global report here: www.kantar.com/brandz

    Hosted on Acast. See acast.com/privacy for more information.
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    35 mins
  • Kantar BrandZ 2026: A conversation with Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated

    Kantar BrandZ 2026: A conversation with Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated
    May 21 2026

    As growth is reshaped by AI, rising expectations and ongoing economic uncertainty, brand leaders are under increasing pressure to make clearer decisions, faster. In this podcast series, Martin Guerrieria, Head of Kantar BrandZ, speaks with global brand builders about the signals transforming their category, the strategic choices they’re making in response, and how they are building brands that drive meaningful, differentiated growth in a fast‑moving world.


    Read the latest edition of BrandZ’s global report here: www.kantar.com/brandz

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    36 mins
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