GE One Step Wash & Dry: How to Set Expectations the Right Way
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GE One Step Wash & Dry: How to Set Expectations the Right Way
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About this listen
In this episode of Steel CodCast, Anthony Fors, President of Steel Cod, sits down with John Beresford, VP of Sales, to talk through one of the most misunderstood features in modern laundry: GE’s One Step Wash & Dry.
The feature can be incredibly useful when positioned correctly, but it can also lead to disappointed customers if expectations are not set properly. Anthony and John break down where the feature shines, where it does not, and how sales professionals should talk about it without overpromising.
This conversation covers real world use cases, fabric types, load sizing, wrinkle concerns, and why education matters more than hype when selling advanced laundry features.
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