GRAZIA, The Making Of... Amina Taher
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GRAZIA, The Making Of... Amina Taher
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About this listen
In the second episode of GRAZIA’s podcast The Making Of, we sit down with Amina Taher, an Emirati business leader who has helped shape some of the UAE’s most influential brands.
Former Vice President of Marketing at Etihad Airways, Amina played a pivotal role in building the airline’s global brand during a defining period of growth. Today, she is Chief Marketing Officer of Wio Bank, as well as a board member of The Marketing Society and the Effie Lions Foundation, continuing her commitment to innovation, leadership and impact.
In this candid conversation, Amina reflects on growing up in the UAE during its transformation, the powerful influence of the women who raised her, and what it truly means to lead with integrity. She speaks openly about navigating male-dominated boardrooms, redefining leadership through empathy and purpose, and why success is measured not by titles, but by the impact we leave on people and communities.