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GTM with AI

GTM with AI

Written by: Aptitude 8
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Connor Jeffers, CEO of Aptitude 8, interviews marketing, sales, and customer success leaders about how they are using artificial intelligence to innovate, optimize, and scale their go-to-market operations.© 2023 Aptitude 8
Episodes
  • Insights from Zapier's Lindsay Rothlisberger: A Masterclass in Leveraging AI for RevOps
    Jul 16 2024

    In this episode of "Go to Market with AI," Conor Jeffers interviews Lindsay Rothlisberger, Director of Revenue Operations at Zapier. With 16 years of experience, Lindsay shares her insights on:

    • Implementing AI in RevOps to boost sales efficiency
    • Creating seamless customer experiences
    • Using AI for lead routing and call preparation
    • Enhancing product feedback loops with AI

    Key highlights from the interview:

    • How AI tools like Zapier and OpenAI are integrated into workflows.
    • Real-world use cases demonstrating increased efficiency and improved customer experiences.
    • The importance of RevOps in modern business structures and how AI can amplify its impact.
    • Tips for organizations starting their AI journey in RevOps.

    0:00 - Introduction

    0:35 - Welcome and guest introduction

    1:20 - Lindsay's background and career journey

    2:15 - Transition from marketing automation to RevOps

    3:00 - Importance of RevOps in organizations

    4:05 - AI's role in transforming RevOps

    5:10 - Real-world AI use cases at Zapier

    6:30 - Lead routing with AI

    8:00 - Enhancing customer experience with AI

    9:20 - AI in product feedback loops

    10:30 - Sales efficiency improvements using AI

    12:15 - Coaching and feedback automation with AI

    14:00 - Challenges and learnings from AI implementation

    16:00 - Future of AI in RevOps and final thoughts

    #AI #RevOps #RevenueOperations #Zapier #AIinBusiness #SalesEfficiency #CustomerSuccess #MarketingAutomation #TechInnovation #Aptitude8

    https://aptitude8.com/

    https://www.linkedin.com/company/aptitude-8/

    https://www.linkedin.com/in/connor-jeffers/

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    35 mins
  • AI-Powered Sales: Nate Roybal's Approach to Innovation at Syncari
    May 21 2024

    Nate Roybal, an experienced leader in B2B sales and partnerships, sits down with Connor Jeffers to talk about steering the GTM strategy at Syncari.

    Learn how Nate leverages prompt engineering and AI to improve sales processes and promote innovation within Syncari's operations. Understanding his approach to integrating AI in everyday business, increasing productivity, and creating custom GPTs can change partner relationships and sales strategies.

    #AI #SalesStrategy #PromptEngineering #B2BSales #Syncari #TechInnovation #CustomGPTs #SalesTech

    🔗 LINKS:

    https://aptitude8.com/

    https://www.linkedin.com/company/aptitude-8/

    https://www.linkedin.com/in/connor-jeffers/

    https://www.linkedin.com/in/nathan-roybal/

    ✅ Subscribe to our channel for more videos on optimizing business strategies and leveraging powerful tools within HubSpot!

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    42 mins
  • Sales Success with AI: Regie.ai's Nina Butler
    Apr 30 2024

    Join Aptitude 8's Connor Jeffers as he talks AI in the sales industry with Nina Butler, head of marketing at Regie.ai. Learn how generative AI platforms like Regie.ai are changing enterprise sales by personalizing content and improving engagement strategies. From hospitality to high-tech, the growth of sales templates to AI-driven prompts, and how Regie.ai's technology is shaping future sales processes.

    #SalesTechnology #GenerativeAI #ArtificialIntelligence

    🔗 LINKS:

    https://aptitude8.com/

    https://www.linkedin.com/company/aptitude-8/

    https://www.linkedin.com/in/connor-jeffers/

    https://www.linkedin.com/in/nina-pascal-butler/

    https://www.linkedin.com/company/regie-ai/

    ✅ Subscribe to our channel for more videos on optimizing business strategies and leveraging powerful tools within HubSpot!

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    37 mins
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