In Episode 12, Austin and Pranav dive deep into the "Attribution Odyssey," exploring why 80% of founders have the wrong expectations about what their data can actually tell them. They discuss why deterministic attribution is often misunderstood , the reality of "broken" tracking in a privacy-first world , and the new era of advertising on Google's AI surfaces.

Welcome back to GTMN for the first episode of 2026! 🚀

In this episode, Pranav and Austin kick off the year by breaking down the buzz around "Agentic Commerce" coming out of CES and the IAB's new roadmap. We discuss whether AI agents will actually do our shopping (or just help us choose), and the rising trend of companies using ChatGPT to write—and answer—RFPs.

We also cover massive industry news: AppsFlyer crossing $500M in ARR, PayPal transforming into a closed-loop media network, and Reddit launching AI-driven "Max" campaigns.

Plus, we grade our 2026 predictions: Will AEO replace SEO? How much of the creative workflow will actually be AI-driven this year?

We made it to Episode 10! In this season finale, Pranav and Austin welcome their first-ever guest, Brendan Short from The Signal. It was a massive week for M&A and industry drama. TikTok is officially selling its US entity, Salesforce acquires Qualified, Cvent buys Goldcast for $300M, and ZoomInfo is suing Apollo in a lawsuit that has the whole B2B world talking. Plus, we break down the top insights from Brendan’s AI GTM Summit, why "GTM Engineers" are the future of the industry, and why Austin thinks Adobe’s new ChatGPT app completely missed the mark.

Check out https://www.thesignal.club/p/best-of-the-signal for details from the AI GTM Summit!