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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast

Written by: Melissa Huff Josh Huff
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About this listen

Listen in as we gab about the self storage industry and focus in on particular areas. Want to learn more about auctions, operations, management, marketing, best practices, customer service, and more? Interested in what the best in the industry have to say? Melissa Huff and Josh Huff tap into a combined 30+ years of experience on operations and marketing to speak to the issues that concern owners and operators. This is also the place for the monthly Gabfocus webinar rebroadcasts where Melissa Huff and Tommy Nguyen bring in nationally recognized speakers, leaders of companies, and top experts to help you maximize your self-storage business, optimize your management team, and prepare for what's ahead. Brought to you by the team at Lighthouse Storage Solutions.2026 Lighthouse Storage Solutions Economics Management Management & Leadership
Episodes
  • When Is It Time For Third Party Management?
    Jan 15 2026

    In this episode, Josh and Melissa tackle one of the most common decisions self-storage owners face: should you partner with a third-party management company (3PM)? This honest conversation explores when it makes sense, when it doesn't, and what you need to consider before handing over the keys.

    They cover:

    • The pros and cons of going with 3PM

    • What 3PM companies really provide

    • How to know if you're ready for that level of partnership

    • What questions you should be asking before signing on

    • The red flags to watch out for

    • How the market has changed and what that means for your independence

    Whether you're just starting out or thinking about making a change, this episode will help you make a smarter, more confident decision.

    🎥 Now also available on YouTube - Watch It Here

    Hosts: Josh Huff & Melissa Huff

    Produced by Lighthouse Storage Solutions

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    33 mins
  • Lessons Learned in 2025
    Dec 19 2025

    As 2025 comes to a close, what have we learned and what should we be ready for in 2026? In this special year-end Gabfocus LIVE episode, we reflect on the highs and lows of the self storage industry in 2025 with three seasoned professionals.

    We break down trends in occupancy, rates, technology, operations, and customer behavior, and we talk honestly about challenges that operators faced—from rate wars to staffing struggles. Our panel shares lessons they've learned (some the hard way), what they tried that didn't work, and what they're already doing to prepare for the new year.

    Looking ahead, we discuss what's likely to carry over into 2026 and offer insights on staying resilient, forward-thinking, and people-focused in your self storage business. We wrap things up with a few hot takes—and some exciting Gabfocus updates you won't want to miss.

    Watch the YouTube replay- Lessons Learned in 2025

    Guests: Jane Sauls (Sauls Commercial Real Estate), Heather McCombs (Spacebox Management), Shannon Charbonneau (XPS Solutions)

    Hosts: Josh Huff & Melissa Huff

    Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

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    1 hr and 12 mins
  • Self Storage Goals for Every Facility
    Dec 16 2025

    As we wrap up the year, Josh and Melissa close out the podcast season with a forward-looking conversation on setting the right goals for 2026.

    In this episode, we focus on the importance of establishing SMART goals—specific, measurable, achievable, relevant, and time-bound—that actually move the needle for self storage operators. Rather than chasing everything at once, we break down three big-picture goals every facility should prioritize in the year ahead.

    We discuss why:

    • Consistently generating Google reviews strengthens trust and improves visibility

    • Raising rates intentionally is critical for long-term profitability

    • Finding one focused area of improvement—for yourself, your team, or your operations—can dramatically impact performance

    Whether that improvement comes from learning your software better, investing in team education, or moving toward full automation, these goals are practical, achievable, and proven to improve your bottom line.

    This is our final regular podcast episode of the year (with one more webinar coming up), and it's designed to help you start 2026 with clarity and confidence.

    Plus some holiday focused recommendations for making memories that will last.

    Hosts: Josh Huff & Melissa Huff

    Produced by Lighthouse Storage Solutions

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    37 mins
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