Episodes

  • Author and Influencer Expert Brittany Hennessy - Making Your Brand Matter

    Author and Influencer Expert Brittany Hennessy - Making Your Brand Matter
    Apr 4 2022

    Brittany Hennessy opens up on how to define a personal brand, strategizing your content creation to reflect your value to brands, tips for using your social media bio to your advantage, knowing what trends to act on, and keys to leveraging your content creation skills for post-graduation opportunities. Brittany is the best-selling author of “INFLUENCER: Building Your Personal Brand In The Age Of Social Media”, and co-founder & Chief Relationship Officer of an influencer development platform serving creators, performers, and entrepreneurs, called CARBON AUGUST. She was the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media.
    Show More Show Less
    29 mins
  • Filmmaker Ritesh Gupta - Understanding Your Story

    Filmmaker Ritesh Gupta - Understanding Your Story
    Mar 28 2022
    Ritesh Gupta, a highly sought-after and celebrated journalist-turned-filmmaker, is known for making big-brand short films, and helping them connect with their audiences, converting content into cultural moments (such as the groundbreaking Beats by Dre "You Love Me" Short Film). Winner of many major awards, Ritesh works with big-time athletes, top-shelf brands, and the biggest sports franchises, telling emotional stories which strike a chord in audiences across all platforms. He drops some true gems in this mesmerizing conversation about the true essence of effective storytelling, what will really get you in front of his lens, and the secret behind making your content, (on and off social media) actually worth doing.
    linktr.ee/gamefacepodcast
    Show More Show Less
    30 mins
  • Emily Cole - Using Your Platform to Benefit Others

    Emily Cole - Using Your Platform to Benefit Others
    Mar 21 2022

    Duke University D1 Track and Field athlete Emily Cole is known also from her viral TikTok video looking for a date for her formal (she shares the full behind the scenes story). Her social media following has rapidly grown since then, enabling her to go big on NIL opportunities. Much of her focus has been on utilizing her platform to benefit others. She’s gone from posting running videos and daily vlogs to writing the sports nutrition book AthlEATS. She has a true game plan on how she takes herself from NIL success to increasingly bigger opportunities after graduation, and covers how she plans content to connect with her audience, her thoughts on reusing TikTok videos on Instagram, and the one piece of advice she’d give every student athlete on making their personal brand work for them.
    https://linktr.ee/eemilycolee
    Show More Show Less
    24 mins
  • Caitlin Coops - Creating Your Personal Brand, Dealing with Haters, Scoring with NIL

    Caitlin Coops - Creating Your Personal Brand, Dealing with Haters, Scoring with NIL
    Mar 14 2022
    Middle-blocker volleyball athlete at Troy University, Caitlin Coops, has turned her love of fashion modeling into one NIL deal after another. Caitlin is in the zone with business opportunities, and it shows. She's a great example of why college athletes can catch the attention of brands before they’ve got hundreds of thousands of social media followers. Caitlin opens up on being misunderstood by audiences, tips to engage with brands, knowing your own brand and what you bring to the table, dealing with haters, and ways student athletes can position themselves to make sure it’s not over after graduation.
    https://linktr.ee/caitlin.coops
    Show More Show Less
    22 mins
  • Michelle Meyer - NIL Network

    Michelle Meyer - NIL Network
    Mar 8 2022
    Founder of the NIL Network and the Name, Image, and Likeness Coordinator for San Diego State University, Michelle Meyer is definitely one of the go-to experts in the NIL space. She offers insights including: how NIL has changed the college sports experience, and the current opportunity for college athletes to gain life and entrepreneurial skills, a look into the NIL opportunities for athletes in Olympics sports, why it matters that you know what you want to get out of NIL opportunities, and the amazing path to networking it offers, the reality of teaching brands about NIL, and value of researching brands and platforms, figuring out the right marketplaces for you, and how many you should work with.
    https://linktr.ee/gamefacepodcast
    Show More Show Less
    27 mins
  • Trevor Bassitt - The No-Fear Strategy with NIL

    Trevor Bassitt - The No-Fear Strategy with NIL
    Feb 28 2022

    Why did this athlete decide to stay for another college season instead of potentially going pro, just to make the most of his NIL possibilities? It's end-to-end knowledge and wisdom from Ashland University track and field shining star Trevor Bassitt (9x National Champion and 16x All-American). In spite of a still relatively nascent social media following, Trevor’s business strategy and commitment, tenacity, and fearlessness have led to valuable NIL opportunities. Trevor also shares how you can identify your own personal brand, strategies for getting the attention of brands when you are being overlooked, important considerations as our own publicist, the need to educate some brands on NIL, and how looking at analytics helps him strategize decisions on what content to post, and the best times to do so.
    https://linktr.ee/ttrevorbassitt
    Show More Show Less
    26 mins
  • Derrian Gobourne - Launching “Black Girl Magic” NFT Collection

    Derrian Gobourne - Launching “Black Girl Magic” NFT Collection
    Feb 22 2022
    College athlete Derrian Gobourne (2019 NCAA National Champion, 1st Team All- American and 3-time all-SEC gymnast) recently inked a groundbreaking NIL deal with Legacy League to launch an NFT collection called "Black Girl Magic". In this exclusive podcast interview, Derrian (also known as "Queen of the Floor") shares why the NFT series will feature other black female gymnasts who are breaking glass ceilings at their respective programs, and what the opportunity of NIL has meant to her -- being able to launch this both as a financial opportunity, and as a personally meaningful initiative.
    https://linktr.ee/gamefacepodcast
    Show More Show Less
    20 mins
  • Leah Clapper - Gaming NIL to Launch a Product

    Leah Clapper - Gaming NIL to Launch a Product
    Feb 14 2022
    Gymnastics phenom Leah Clapper, a senior at University of Florida and 2021 Southeastern Conference Scholar-Athlete of the Year, has built a social following and found success with brand deals. She's done something very interesting with the opportunity offered by NIL by teaming up with her club coach to create and launch her own product: the first ever gymnastics board game Balance Palace, with the goal of creating experiences that ignite the athlete spirit within. She shares the importance of storytelling in marketing, taking a product from concept to launch,  and why keeping what your audience actually wants in mind is key for succeeding with anything  in brand-building and NIL.
    https://linktr.ee/leahclapper
    https://linktr.ee/gamefacepodcast
    Show More Show Less
    30 mins