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Gaming for good

Gaming for good

Written by: Salesforce.org
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Forget everything you think you know about gamers. It’s time to step away from tired old stereotypes that games are only for kids or reclusive basement dwellers. After all, the gaming industry is now worth around £137 billion – it’s bigger than TV and Hollywood.


Gaming is an immersive and interactive pastime, with a huge audience of people of all ages and backgrounds. And a growing number of charities are using online games and streams to engage with prospective supporters, build online communities, and drive donations.


For nonprofits who are new to this rapidly growing channel, it can be difficult to understand just exactly where to start which is why we’re excited to introduce our new documentary-style podcast ‘Gaming for Good’ where we speak to leaders and influencers in the industry including War Child UK who have won the most ‘Innovative Fundraising Strategy’ award from the Institute of Fundraising two years running for their gaming campaigns and have raised over £700,000 in donations for their efforts.

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Episodes
  • The IRL Gaming events playbook

    The IRL Gaming events playbook
    Sep 1 2021

    So much of our series is focused on gaming online for obvious reasons. In our fourth episode of season two, we want to help you understand the world of IRL or in real life meetups in the gaming world, there are lots of different types, big festivals like PAX and TwitchCon gaming. We'll give you a playbook for the different ways your charity or not-for-profit can get involved in IRL events for good.


    Guests include:


    Laura Stringer - PAX

    Ryan Hartman - PAX

    Paul Ference - Cookie Brigade

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    16 mins
  • The E Sports playbook

    The E Sports playbook
    Aug 2 2021

    This is a season of playbooks giving you the tools and tips you'll need to navigate this brave new world. In episode three of season two, we're delving into the exciting world of E Sports. We'll give you a playbook for the different ways your charity or not-for-profit can use E Sports for good.


    Guests include:


    Will Attwood - Ubisoft

    Liam Shattocks AKA Qualdog - E Sports Player

    Brad Tenenholtz - Corporate E Sports Association

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    19 mins
  • The software bundle playbook

    The software bundle playbook
    Jul 1 2021

    This is a season of playbooks giving you the tools and tips you'll need to navigate this brave new world. In our second episode of season two, we're looking at another way that game developers and charities can collaborate using software bundles.


    Guests include:


    Sally Ward - Whale and Dolphin Conservation

    James Schall - Ex Sega, now at SecretMode Games

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    16 mins
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