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Generating Demand: Stories from the B2B Trenches

Generating Demand: Stories from the B2B Trenches

Written by: Amanda McGuckin Hager
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Struggling to meet your company’s B2B demand generation marketing goals? Join lead generation expert Amanda McGuckin Hager each week for honest, unfiltered conversations from the trenches of B2B marketing with some of the industry’s leading marketers. As a bonus, you leave each week with a recommended resource from our insiders. Listen, learn, and generate leads with ViB - it’ll be fun!2021 Virtual Intelligence Briefing Economics Marketing Marketing & Sales
Episodes
  • Generating Demand Through Your Network with KP Peck

    Generating Demand Through Your Network with KP Peck
    Oct 21 2021
    In this special episode, KP Peck speaks to how marketers (and leaders) can harness the power of their network for demand generation. They cover a three-prong approach to identifying demand generation opportunities. Their recommended resources are two books that all markets (and leaders) can quickly benefit from.
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    25 mins
  • The Power of PR in Demand Gen with Jodi Bart

    The Power of PR in Demand Gen with Jodi Bart
    Oct 7 2021
    Some marketers think of PR and earned media only as awareness and brand building. Here, Jodi Bart shares an exceptional success story of using PR to drive demand, and how she approaches working with her clients. Plus, she shares a few recommended resources you don't want to miss.
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    36 mins
  • Defining the MQL with Guest Jamie Feigenbaum

    Defining the MQL with Guest Jamie Feigenbaum
    Sep 30 2021
    The MQL is at the heart of demand generation. In this episode, Jamie shares her story on how she built a winning campaign to drive MQLs - only to find out that they weren't converting. Listen in for her advice on what to do when the MQL definition isn't strong enough to drive opportunities, plus grab her top-notch recommended resources.
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    28 mins
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