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Get Hired Up: Executive Brand Management

Get Hired Up: Executive Brand Management

Written by: Maureen Farmer
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The Podcast For Next-Level Executives & Board Of Director Candidates

© 2026 Get Hired Up: Executive Brand Management
Careers Economics Personal Success
Episodes
  • Ageism in the C-Suite
    Feb 6 2026

    In Episode 4 of Season 2, Maureen Farmer discusses a hot topic that’s been bubbling up among leaders who are struggling with a career transition.

    When a deal stalls, a job offer is not extended, or when the executive recruiter ghosts you, there is a common refrain: Is it my age? Maureen dispels the myth that gets in the way of many high-performing business leaders who are in transition—after they’ve sold a business, in between corporate roles, or seeking board mandates.

    Time stamps

    1:26 – The Ageism Myth

    1:58 – The Belief

    2:47 – Signal Mismatch

    3:30 – Overqualified Misalignment

    4:10 – Between Roles

    4:15 – Interpreting Silence

    5:15 – Professional Networks

    5:28 – High Performing Leaders

    5:50 – Role Altitude

    6:22 – Reframe

    7:02 - Realignment


    Westgate Executive Branding

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    8 mins
  • Governance ≠ Management: The Reality of Fiduciary Board Work
    Jan 23 2026

    Today we launch Episode Three of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto.

    This is episode three of a three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance?


    2:30 Who this is for

    3:25 Operations to Governance

    5:28 The first board meeting

    7:00 Committee surveys and onboarding

    8:25 Board meeting cadence

    10:32 Using and recruiting board advisors

    12:00 CEO’s role for board education

    13:09 Board org structure

    14:02 Board liability and indemnification

    15:42 CEO Succession

    19:07 How to raise your hand

    20:00 Talent management & Succession

    21:10 CEO Succession playbook

    24:33 Current Board Issues

    26:24 Board Megatrends

    27:43 Activating the workforce

    31:50 Preparing for board meetings

    32:54 Build capacity through board passion

    33:10 Reach Alex Cho on LI


    Westgate Executive Branding

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    37 mins
  • How Tech Executives Actually Get Recruited to Fiduciary Boards
    Jan 16 2026

    Today we launch Episode Two of Season Two, focused on board readiness, with Alex Cho, President of Personal Systems at HP. Alex leads global teams delivering innovative computing solutions that enable work, learning, and connection in a hybrid world. Known as a purpose-driven leader, he has driven sustainable growth, award-winning design excellence, and HP’s industry-leading sustainability and digital equity initiatives. Having lived and worked across the U.S., Europe, and Asia, Alex is currently based in Palo Alto.

    This is episode two of a three-part Get Hired Up series that explores a pivotal question for senior technology leaders: What really changes when a world-class operator steps into fiduciary governance?


    4:00 Leadership optimization and the journey to fiduciary board roles

    5:12 Networks to referrals

    7:38 Industry relevance and board quality

    8:30 Time to board

    8:58 Function & current practice of the nom/gov committee

    9:47 How to raise your hand

    10:05 Recruiter & board networks

    11:00 Industry conversations with directors

    12:46 Content creation as demand generation

    16:02 Networking and your unique point of view

    17:30 Board member insights & thought leadership

    19:14 Building the Governance muscle

    21:01 Alex’s advice on leadership development

    24:15 Authentic leadership and employee followership

    25:00 Reach Alex Cho on LI


    Westgate Executive Branding

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    26 mins
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