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Get Hoptimized Podcast

Get Hoptimized Podcast

Written by: Chris Overlay
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Keeping you on the edge of what’s happening in the craft beverage marketing universe by sharing interviews with craft beverage insiders and discussing relevant marketing news. Learn more at www.gethoptimized.com or by following us on social media @gethoptimized.

© 2025 Get Hoptimized Podcast
Economics Marketing Marketing & Sales
Episodes
  • New Zealand Hops with Brian Clayton of Clayton Hops
    Nov 24 2025

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    Get ready—this episode is a hop lover’s dream!

    In this episode of the Get Hoptimized Podcast, we sit down with Brian Clayton, CEO of Clayton Hops —New Zealand’s largest hop grower and most advanced hop processor. Brian takes us on a high-energy tour through the unique flavor profiles, next-level processing innovations, the future-forward hops and exciting new varieties that are driving global demand.

    If you're looking to elevate your recipes with premium New Zealand hops, explore the full range of hop varieties straight from the source by hopping onto claytonhops.co.nz


    -Music Credit-

    Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

    Music promoted by https://www.free-stock-music.com

    Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

    https://creativecommons.org/licenses/by/3.0/deed.en_US


    ---
    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

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    37 mins
  • What Makes a Website Actually Work for Your Business with Jeff and Peter from Brandartica
    Nov 10 2025

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    In episode 62 of the Get Hoptimized Podcast, we dive into what truly makes a website work. Jeff and Peter from Brandartica, a branding and web development agency, discussed the critical role of a website in a business's digital marketing ecosystem.

    The conversation covers the balance between creativity and functionality, the importance of brand consistency, and their process for building effective websites for both e-commerce and brick-and-mortar businesses in the food and beverage industry.

    Develop a website that scales with growth by connecting with Jeff and Peter at Brandartica.agency They specialize in crafting high-impact branding and web solutions tailored to your business.


    -Music Credit-

    Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

    Music promoted by https://www.free-stock-music.com

    Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

    https://creativecommons.org/licenses/by/3.0/deed.en_US


    ---
    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

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    56 mins
  • TTB Efficiency with Wendy Raymond of Taps and Snaps
    Oct 27 2025

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    The world of alcohol production is exciting, but it comes with a complex web of regulations from the Alcohol and Tobacco Tax and Trade Bureau (TTB). For breweries, distilleries, and other producers, staying compliant is crucial to avoid costly delays and penalties.

    In a recent episode of the Get Hoptimized podcast, host Chris sat down with Wendy Raymond, founder of Taps and Snaps and a seasoned TTB compliance consultant, to shed light on these critical issues. Key takeaway includes Common TTB Compliance Pitfalls to Avoid and many more. Avoid costly mistakes & stay ahead of changes!

    Connect with Taps and Snaps today to streamline your TTB compliance! Visit their website at tapsandsnaps.com or find them on Meta, Instagram and LinkedIn


    -Music Credit-

    Neon Drive by Punch Deck | https://soundcloud.com/punch-deck

    Music promoted by https://www.free-stock-music.com

    Creative Commons / Attribution 3.0 Unported License (CC BY 3.0)

    https://creativecommons.org/licenses/by/3.0/deed.en_US


    ---
    For more information on Get Hoptimized, check out our website or follow us on social media.
    www.gethoptimized.com
    @gethoptimized

    Show More Show Less
    46 mins
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