Search is changing as B2B buyers increasingly turn to answer engines such as ChatGPT, Perplexity, and Gemini. Visibility is now about how your brand shows up when AI reaches your buyers first.

In this episode, Guy Yalif (Chief Evangelist at Webflow) joins Tyler Calder (CMO at PartnerStack) to unpack the rise of answer engine optimization (AEO) and why it’s becoming a company-level priority. Guy shares how AEO builds on strong SEO foundations, how AI can reshape brand narratives, and how partnerships and affiliates are playing a growing role in AI visibility. He also offers actionable steps for GTM leaders to stay ahead.

You’ll learn:

• Why AEO is the next evolution of SEO, not a replacement
• How to make good content that answer engines will index
• What teams should measure to understand AEO impact

Jump into the conversation:
(0:00) Introducing Guy Yalif
(8:23) The brand risk created by answer engines
(10:10) Defining AEO, GEO, and AI visibility
(13:06) How content shifts from keywords to questions
(16:28) Why freshness and structure matter more than ever
(18:38) The technical foundations of AEO, from schema to site speed
(22:20) Authority, earned mentions, and off-site influence
(25:05) What GTM leaders can do to unlock AI visibility
(30:11) How to measure AEO success and LLM-driven traffic

(34:09) AEO is the evolution of SEO

Resources:

Guy Yalif’s LinkedIn: http://linkedin.com/in/gyalif

Webflow website: https://webflow.com/

Partner programs are entering a new era. AI is reshaping go-to-market motions, PRM is shifting toward Partner Revenue Management, and B2B influence is expanding beyond traditional channels. The playbooks that defined the last decade won’t carry teams through 2026.

In this episode, Bryn Jones (CEO at PartnerStack) and Mike Head (CRO at PartnerStack) join Tyler Calder (CMO at PartnerStack) to share their predictions for the year ahead. They dig into how AI will automate parts of the buyer journey, how influencers and content will shape AI visibility, and why teams need to experiment faster as GTM motions blend across PLG, direct, and partner-led strategies.

You’ll learn:

• How AI will reshape GTM workflows and partner discovery
• Why PRM is evolving into Partner Revenue Management
• What partner teams should prioritize as different functions converge

Jump into the conversation:

(0:00) Introducing Bryn Jones and Mike Head

(5:04) Where AI agents can support GTM without replacing roles

(8:28) How organizations should test automation

(11:04) The future of tech sales cycles

(14:42) How AI will reshape partner discovery and co-sell motions

(17:25) PRM’s shift toward Partner Revenue Management

(24:14) How partnerships influence AI visibility and content ranking

(28:30) Shifting compensation models for influencers

(33:23) New growth strategies and trajectories

(37:39) Emerging categories in B2B influencers

(42:34) Shifting from playbooks to first principles

(46:28) Growing GTM motions

(49:02) Building a partner program from scratch in 2026

(52:05) Hot takes and bold predictions

Resources:

Bryn Jones’ LinkedIn: https://www.linkedin.com/in/bryn-jones/

Mike Head’s LinkedIn: https://www.linkedin.com/in/headmike/

PartnerStack website: https://partnerstack.com/

Partnerships can’t rely on hope, handshakes, or high-level alignment. To prove real impact, partner teams need the same discipline, data, and operational rigor found in RevOps.

In this episode, Rob Moyer (Founder of BlueThread.io) chats with Tyler Calder (CMO at PartnerStack) to break down what it means to co-sell with precision. Rob draws on his experience scaling successful partner programs at Microsoft, TD Synnex, and Gong to show how partner teams can orchestrate better collaboration, run tighter processes, and demonstrate exactly where partners create value. He also walks through his six-step framework for executing co-sell motions with clarity and confidence.

You’ll learn:

• Why co-selling works best when partnerships adopt RevOps discipline
• How to map accounts and score opportunities with real math, not guesswork
• What data partner leaders must track to prove value to the C-suite

Jump into the conversation:

(0:00) Introducing Rob Moyer

(4:19) What RevOps means inside a partner program

(6:13) Lessons from a failed first wave of partners at Gong

(7:27) Breaking down orchestration across partner types

(12:24) How to map and validate high-propensity accounts

(15:08) Using math to prioritize the right partners

(17:26) The prioritization exercise and why partner leaders struggle with it

(21:57) What excellent joint planning actually looks like

(24:50) The number that matters in co-sell motions

(27:23) Why regular pipeline meetings matter

(31:34) Raising your org’s channel IQ through field enablement

(38:06) Why tracking attribution matters to the C-suite

(39:46) Signs that your program is under-resourced

(42:20) The future of partner-led growth

Resources:

Rob Moyer’s LinkedIn: https://www.linkedin.com/in/robermo/

BlueThread website: https://www.bluethread.io/