Referrals are simple in principle.

Someone knows what you do.

They meet someone who needs it.

They make an introduction.

But in reality, referrals often depend on how well someone can explain your work.

]And that’s where things break down.

In this episode, I look at how podcasting helps your network refer to you more clearly by giving them something accurate to share.

• Why referrals often don’t happen, even when people want to refer you
• How to make it easier for others to explain what you do
• How better context improves the quality of referrals
• Why conversations start in a stronger position when this is in place

When your network has something clear to pass on, referrals feel more natural.

And the people you speak to arrive with a better understanding of how you work.

🎧 Follow “The Practice” for more episodes

🧳 Learn how to use podcasting to improve how you communicate and stop repeating yourself

Case Study Group: https://tobygoodman.com/case-study

🚀 Launch a 10-episode podcast built around your work, used across patients, your team, and referrals

Launch: https://tobygoodman.com/launch-a-healthcare-podcast

👋 Connect with me

LinkedIn

https://www.linkedin.com/in/toby-goodman-cxs/

Instagram

https://www.instagram.com/i.am.tobygoodman/

Mentioned in this episode:

Next Steps

VISIT: tobygoodman.com/thepractice