Winter has a way of forcing us to slow down. In this episode of Getting Real with BOSSY, Kelly Bush and Kelly Metras remind us that “slow” doesn’t mean stuck. It means intentional. It means restoration. It means opportunity.

Inspired by the Danish concept of hygge (cozy, calm, restoration), this conversation invites business owners to take the cold, quiet season and use it to transform chaos into clarity. The storm doesn’t have to control your business. You get to turn it into a snow globe- beautiful, contained, and intentional.

This episode is a powerful reminder that showing up, even when life is messy (or you’ve got nine screws and a plate in your ankle), is what leadership really looks like.

You’ll hear how to:

1. Cut the waste in your business: subscriptions, unused tools, over-ordering, and overscheduling
2. Declutter your physical space so your mind can think more clearly
3. Prepare your business to be “ready to sell,” even if you never plan to
4. Know your numbers so you can make confident, informed decisions
5. Build systems that support you when life throws unexpected storms
6. Delegate without guilt and trust your team
7. Set real goals and build daily, weekly, and monthly steps toward them
8. Use the slow season to plan marketing, content, and strategy ahead
9. Step away from social media chaos and lean into email marketing that actually reaches your people
10. Build relationships with business owners who are doing what you want to do
11. Stop scrolling, start leading, and become the main character in your business story

This episode isn’t about hustle. It’s about alignment.

It’s about letting go of what no longer serves you.

It’s about decluttering, restoring, and focusing on what truly matters.

Action Steps from This Episode:

1. Cancel one subscription you’re not using
2. Clean one space in your business
3. Review your P&L or ask your accountant to walk you through it
4. Write down your top 3 numbers you need to track monthly
5. Identify one task you can delegate
6. Reach out to one business owner you admire and ask them for coffee
7. Pick one past episode of Getting Real with BOSSY and revisit it
8. Start building your marketing plan 3–4 months ahead
9. Put your phone down and create something real

This is your reminder:

You don’t need to fix everything today.

You just need to take one focused step.

Turn your storm

From Kodak to Craft Beer Legend: The John Urlaub Story

What happens when passion meets purpose? You get a legacy that changes a city. In this inspiring episode, we sit down with John Urlaub, founder of Rohrbach Brewing Company and the visionary behind Rochester’s very first craft brewery.

John takes us on a journey from his corporate career at Kodak to building a brewery that would become a cornerstone of the local craft beer community. Alongside his wife Patty, he didn’t just create a business—he built a culture rooted in quality, mentorship, and connection.

We dive into how travel, tradition, and curiosity sparked his love for brewing, and how Rohrbach Brewing has stayed authentic since opening its doors in 1991. This episode is a celebration of craftsmanship, community, and what’s possible when you follow where your passion leads.

Whether you love craft beer, entrepreneurship, or stories of bold leaps of faith, this conversation will leave you inspired.

In This Episode, You’ll Hear About:

1. How John’s corporate career laid the foundation for his entrepreneurial leap
2. Why Rochester was the perfect place for its first craft brewery
3. The importance of protecting quality and tradition in a fast-changing industry
4. How community and mentorship shape long-term success
5. What keeps Rohrbach Brewing innovative and relevant decades later

Key Takeaways:

1. Following your passion can lead to extraordinary impact
2. Rohrbach Brewing Company helped define Rochester’s craft beer scene
3. Leadership is about lifting others and building community
4. Quality and authenticity never go out of style
5. Innovation, like limited releases, keeps tradition fresh and exciting

Companies Mentioned:

1. Rohrbach Brewing Company
2. Kodak
3. Anchor Steam
4. Manhattan Brewery
5. Wegmans
6. Genesee Brewing Company
7. Athletic Brewing Company
8. Go Brewing
9. BOSSY

Raise a glass to legacy, leadership, and local impact.

This episode is a tribute to the pioneers who take risks, build community, and leave things better than they found them.

Mentioned in this episode:

Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at...

As we step into 2026, hosts Kelly Bush and Kelly Metras are throwing out the rulebook on New Year’s resolutions and are inviting you to do the same.

In this episode, we talk about what it really means to live intentionally, without the pressure of outside expectations or performative “new year, new me” energy. Instead of chasing perfection, we explore the power of self-acceptance, authenticity, and choosing goals that actually align with who you are.

Kelly and Kelly break down a refreshing framework for the year ahead:

-one meaningful annual goal

-supportive quarterly intentions

-plenty of mini-adventures that bring joy, balance, and well-being

This conversation is your reminder that real transformation doesn’t come from hustle culture or social pressure, it comes from honoring your values, setting achievable goals, and living as your honest self.

If you’re craving a calmer, more aligned way to approach the new year, this episode is for you.

You don’t need to change to be worthy. Self-acceptance is the foundation of growth.

Ditch overwhelming resolutions in favor of realistic, incremental goals.

Identifying and releasing unnecessary pressure creates space for clarity and peace.

Intentional living means balancing ambition with self-care and joy.

Regular self-reflection helps align your actions with your true desires.

Supportive relationships and environments are essential for personal and professional growth.

Before setting any goals for 2026, ask yourself:

What do I truly want, and what am I ready to release?

Start with one intention, and let the rest unfold from there.

Website: www.bossyroc.com

Mentioned in this episode:

Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at lunchador.org!

Joe Bean Roasters

Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com

Let’s be honest- most business owners didn’t start their company because they love spreadsheets.

But avoiding your numbers? That’s where things get dangerous.

In this episode, we sit down with Megan Schwan, founder of Sidekick Accounting Services, to talk about money without the jargon, judgment, or shame. Megan shares why financial literacy is the real power move for entrepreneurs, and how the Profit First method flips the script on traditional accounting.

We talk cash flow, confidence, and why so many smart, capable business owners (especially women and minorities) feel overwhelmed by money- and what to do about it.

This episode is equal parts education, empowerment, and “why didn’t anyone tell me this sooner?”

If you want your business to stop surviving and start thriving, this one’s a must-listen.

1. The #1 financial mistake small business owners make
2. How to take control of your money without becoming an accountant
3. Why Profit First puts YOU first
4. How understanding your numbers builds confidence, clarity, and growth

Connect with Megan: chatwithmeg.com

Company Spotlight: Sidekick Accounting Services

Mentioned in this episode:

Joe Bean Roasters

Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com

Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at lunchador.org!

In this candid, cozy, and surprisingly laugh-filled episode, Kelly Bush and Kelly Metras settle into their favorite library nook to get real about the past year of entrepreneurship- the wins, the worries, the wild turns, and the lessons that hit harder than expected.

From money mindset breakthroughs to navigating the political chaos that impacts small businesses, the Kellys peel back the curtain on what it truly means to build and run a business with intention, courage, and community.

The Kellys open up about their journey toward financial literacy: what felt scary, what finally clicked, and why transparency around money is one of the greatest tools entrepreneurs can give each other. If talking finances makes you sweat, this convo is for you.

No, this isn’t a political rant, but it is a real conversation about how shifts in the political landscape impact small businesses. The hosts break down why staying informed matters, and how industry groups help owners stay ahead of industry changes.

Forget giant, intimidating resolutions. The Kellys make a strong case for tiny, joyful, achievable goals- the kind that build confidence and momentum. Think: celebrating your wins like a kid who just learned to ride a bike. A puppy making it outside.

As they look toward the new year, we reflect on the power of showing up, investing in relationships, and remembering that no business grows in isolation. Gratitude, connection, and mutual support? That’s the real strategy.

• Maintaining a positive mindset in tough seasons is a superpower.
• Set goals that feel human, doable, and worth celebrating.
• Talking openly about finances builds confidence and clarity.
• Understanding political shifts helps small businesses stay resilient.
• Community engagement fuels both business growth and personal fulfillment.
• Self-care isn’t optional—it’s strategic.

bossyroc.com

Mentioned in this episode:

Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at lunchador.org!

Joe Bean Roasters

Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com

Episode Summary

In this episode, we dive into the real world of small business ownership and why authentic communication matters more than ever. From the chaos of running a business during a record-breaking heatwave to the challenge of sounding like yourself in your marketing copy, we explore what it takes to show up as a real human behind your brand.

Joining us is the brilliant Rachael Johnson of RJ Creative, who brings her expertise in storytelling, copywriting, and messaging that actually connects. Together, we unpack why authenticity beats perfection, how AI can support (but not replace!) your voice, and what it really means to write like you talk.

Because if your copy doesn’t sound like you? Your customers can feel it.

Being Yourself in Your Business Copy

We explore the fine line between vulnerability and over-vulnerability in your messaging. How much should you share? When is honesty helpful? And when does it muddy your brand? Rachael Johnson helps break it down with practical advice for writing copy that feels natural, warm, and undeniably you.

The AI Conversation

Sure, tools like ChatGPT and Gemini are everywhere, but Rachael explains why relying too heavily on them often leads to copy that lacks soul.

We discuss how to use AI without losing your voice (or your audience).

The Power of Personality

Your personality is your superpower. The episode highlights why leaning into who you already are makes your marketing more memorable and your brand more magnetic.

Top Takeaways

• Authenticity wins. Your audience can tell when you're faking it: so stop.
• Let your personality shine. Your quirks are your brand’s best asset.
• Pricing challenges are universal. You’re not alone in figuring them out.
• Engaging emails start with a real human voice. Your first sentence sets the tone.
• Professional doesn’t mean boring. You can be polished and personal.
• AI is a helper, not a replacement. Use it to support your voice, not overshadow it.

Links Mentioned

• RJ Creative: rj-creative.com
• From Rachael:
• Spice Up Your Emails - Get them popping with personality in this 3-Day Challenge
• The "Just Send It" Toolkit: The First 5 Emails to Send to Your Subscribers
• QUIZ: Why Aren't Your Dream Clients Buying?
• Bossy: bossyroc.com
• Bossy Email: bossyroc@gmail.com

Mentioned in this episode:

Joe Bean Roasters

Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com

Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at lunchador.org!

The holidays are coming — is your business ready? In this episode of Getting Real with Bossy, hosts Kelly Bush and Kelly Metras get candid about the stress, hustle, and hope that come with marketing during the busiest time of year.

They’re joined by Alecia Peterson, owner and marketing maestro behind Drummergirl Marketing, who shares why now is the time to plan your holiday campaigns — before things get chaotic. From scheduling social media posts and refreshing your website to balancing business goals with much-needed downtime, Alecia breaks down the strategies that help small business owners hit the right notes this season.

Expect plenty of laughs, real talk about entrepreneur guilt, and actionable advice you can use right away.

What You’ll Learn:

• Why early planning beats last-minute panic every time
• How to find your marketing “rhythm” with lessons from drumming
• The secret power of email marketing (and why it still outperforms social)
• Tips for hiring extra help before the holiday rush
• How to stay sane and connected while your business — and life — gets busy

Guest: Alecia Peterson, Drummergirl Marketing

Connect with Alecia at drummergirlmarketing.com!

More from Bossy: bossyroc.com

• Grab your peppermint latte and press play — it’s time to make your holiday marketing merry and manageable.

Mentioned in this episode:

Joe Bean Roasters

Use promo code Lunchador for 15% off your order! https://shop.joebeanroasters.com

Lunchador Podcast Network

Check out all of the shows on the Lunchador Network at lunchador.org!

Get ready for a seriously empowering conversation with the incredible Anissa Crespo — visionary leader, powerhouse entrepreneur, and co-founder of the Million Dollar Mom Society!

In this episode, Anissa opens up about her mission to help mothers break barriers, chase their wildest dreams, and create legacies that last. What started as a small Facebook group of 200 women has exploded into a thriving community of over 16,000- all in just fifteen months!

Anissa’s secret? A mix of heart, high-touch strategy, and a deep belief in collaboration over competition. She’s built a movement where women lift each other higher, stay aligned with their values, and build empires that feel good.

✨ Inside This Episode:

• Hear how Anissa turned a spark of an idea into a powerful movement for moms in business.
• Discover her bold philosophy: “What’s the best that could happen?” - a mantra that challenges fear and invites possibility.
• Learn how she’s helping women amplify their visibility, influence, and impact through connection and community.
• Get inspired by her journey from corporate life to entrepreneur, and her upcoming projects — including the exciting new docuseries “Million Dollar Room.”

Anissa doesn’t just talk about success — she lives it, and she’s bringing other women along for the ride. This episode is your reminder that when women support each other, magic happens.

Key Takeaways:

1. Community and collaboration are the foundation of success.
2. Consistency beats perfection — take those actionable steps every day!
3. The Million Dollar Mom Society has grown from 200 to 16,000 members strong.
4. The Million Dollar Room docuseries shines a spotlight on women building wealth and legacy.
5. Visibility + networking = unstoppable momentum for female entrepreneurs.
6. Believe in yourself — your dreams are waiting for you to say yes!

Don’t Miss:

The upcoming Million Dollar Room event — designed to empower women entrepreneurs through visibility, collaboration, and connection.

Links & Resources:

MillionDollarMom.org

bossyroc.com

Companies & Platforms Mentioned:

Million Dollar Mom Society | Facebook | Amazon Prime | Apple TV | Roku | Inside Success

Tune in, get inspired, and start building your own million-dollar dream, because if Anissa can do it, so can you!

Make sure to send this episode to someone who YOU think needs to hear it, and FOLLOW us @bossyrochester!