In the crowded tech landscape of 2026, building brand awareness isn't just about flashy logos or polished websites; it's about breaking through the digital noise with authentic human connection. The challenge right now is that corporate posts are being ignored while the AI slop of generic, machine-written content is eroding trust with potential customers and investors. On this episode of FiredUp!, we tackle the essential PR tactics that actually move the needle. We explore why executive visibility is seeing a massive resurgence and how you can leverage personal authenticity to outshine the robotic "Uncanny Valley" of automated marketing. This week, episode 127 of the FiredUp! podcast is about go-to PR strategies for 2026!

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In this episode of the FiredUp! podcast, the Firebrand team shares the best ways to make your c-suite executives more visibe and actionable steps you can take right now to build a strategic PR plan for 2026.

Morgan and Chris discuss:

• Prioritizing Executive Visibility: Potential customers want to buy from people, not just faceless corporations.
• Seek Smaller Podcasts To Start:. Seek opportunities on smaller podcasts to build confidence and sharpen your talking points, preparing you for the big leagues.
• Authenticity Over AI Efficiency: While AI can boost productivity, its recognizable cadence can be a turn off for buyers seeking real connection. Authenticity is the ultimate signal of quality..
• Build the Rapid Response Muscle: Success in 2026 requires a strategic rapid response program that leverages breaking news and data storytelling to maintain a constant, authoritative presence in industry conversations.

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