God Needs You Rich
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God Needs You Rich
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About this listen
Kenneth Copeland is worth $300 million. Lakewood Church pulls in $89 million a year and gives $1.2 million to charity. The prosperity gospel tells struggling people to give money they can't afford — and calls it faith.
That's the story most people know. This investigation goes further.
The same emotional logic that fills megachurches — believe, invest, get rewarded — is exactly what social media algorithms are built to amplify. Prosperity theology didn't just survive the jump to digital. It was pre-adapted for it. And now it's everywhere: manifestation reels, abundance coaches, hustle culture. The cross swapped for crystals. The tithe renamed a coaching fee. The sermon never ends.
Part 1 traces the money, the secrecy, and why the IRS hasn't audited a single church since 2009. Part 2 reveals what happens when a theology built to capture donations meets a technology built to capture attention.
The algorithm doesn't ask if you go to church.