Gold In, Gold Out: It’s Time to Change the Data Narrative
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Gold In, Gold Out: It’s Time to Change the Data Narrative
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About this listen
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In this episode, we challenge one of the most overused (and unhelpful) phrases in data: “garbage in, garbage out.”
We talk about how a negative data narrative can actually sabotage data-driven ambitions, and why constantly focusing on what’s broken creates friction instead of progress. Instead, we argue for a mindset shift: focusing on the data we trust - our gold data - and building from there.
We discuss why data should be prioritized early in projects (not rushed in at the end), why “big data” is often the wrong goal, and how trusted data is the real foundation for ROI, AI, and business impact. The takeaway? Stop collecting everything. Start collecting what matters - and talk about data as an enabler, not a problem.
Garbage in, garbage out is officially dead. Long live gold in, gold out.