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Good Assumptions: Marketing Unpacked

Good Assumptions: Marketing Unpacked

Written by: Good Assumptions
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 Good Assumptions explores how to turn those Assumptions in Marketing into Outcomes. We Cover a Collection of Topics, from basic Marketing 101 topics on how to start from scratch with a new company, to building out an enterprise level Martech Stack to optimize operations and growth in a mature organizations. From the Basics of Branding to Behavioral Lead Scoring, will explore topics in Marketing through Work Session, AI Generated Overviews and Q&A sessions.Copyright 2024 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Marketing Lessons: Exploring the Liminal Utility-Persona (LUP) Model for Deeper Customer Insights

    Marketing Lessons: Exploring the Liminal Utility-Persona (LUP) Model for Deeper Customer Insights
    Dec 12 2024

    Ever feel like you’re missing the mark when it comes to understanding your customers at a more human level? In this episode, we dive into the Liminal Utility-Persona (LUP) Model—a cutting-edge framework that blends persona creation, utility mapping, and critical decision points to give you an unparalleled view of your audience. We’ll unpack how to identify key “liminal” moments in the customer journey, understand their emotional and rational drivers, and use these insights to craft more meaningful, resonant marketing strategies. Tune in and discover how the LUP Model can transform not just what you say, but how and when you say it, empowering you to create campaigns that truly connect and convert.
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    15 mins
  • Influence Unleashed: How Coca-Cola Shaped the Modern Santa Claus and Claimed Christmas

    Influence Unleashed: How Coca-Cola Shaped the Modern Santa Claus and Claimed Christmas
    Dec 6 2024

    Ever wondered how Coca-Cola made Santa Claus the face of Christmas? We’re breaking it down! In this quick dive, we uncover the strategy behind Coca-Cola’s iconic Santa campaign—how they transformed a holiday figure into a global brand ambassador. Join us for key takeaways on how cognitive drivers, emotional resonance, and cultural influence turned a soda into a Christmas tradition and reshaped holiday marketing forever.
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    15 mins
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