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Jo welcomes Thas Naseemuddeen, CEO of Omelet, an independent creative agency in LA.

Thas took a non-linear path in her impressive journey to the top; a career-trained strategist, she’s strategically built and championed work with brands such as Target, Google, and Pepsi at agencies that include BBH, Deutsch and TBWA Chiat/Day.

Now as CEO, Thas continues to push the boundaries (and definitions) of our industry. Notably, she’s on a personal mission to democratize business for creative people and the inverse; to make creativity more accessible to business.

TOPICS COVERED:

- Training Olympic-level ice skaters

- Thas’ recipe for success

- Being Canadian born, US based, and the proud daughter of immigrants

- Never half ass-ing things, including classical piano as a teenager

- Correcting yourself without anyone noticing

- Studying cognitive science, the precursor to AI

- Getting an MBA and then unintentionally landing in advertising

- The original goal for cognitive science, regarding AI, and why that brings optimism

- Work to be envious of

- The power of our industry to move people to action

- Being told you can’t and using it as fuel to accelerate

- Creating an environment, as a CEO, where people can thrive

- Democratizing business for creative people, and the inverse

- Things that leave a bad taste about this industry

- Meeting Elmo – a beacon of hope

- A yearning for a return to kindness as the default

Thas’ Doggy Bag of Advice:

- Being true to yourself

- Following your curiosities, regardless of whether it’s ‘cool’

- Fostering radical joy

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://www.linkedin.com/in/wallacejo/

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Jo welcomes the creative leader and AI artist, Sherina Florence, onto the podcast.

Sherina is an ECD and, now, a Chief Creative Architecht and co-founder with the firm belief that if you change thinking, you change behaviour. And if you change behaviour, you change the world.

Over the course of her career, she’s led creative work for agencies including 72 and Sunny, Ogilvy, and Dentsu Global – delivering pitch-winning and award-winning work for brands such as Reebok, Sonos, Smirnoff, Unilever and MANY more.

But her work hasn’t just won awards and new business, it even contributed to the release of a detainee at Guantanamo Bay.

Concurrently, in culture, she’s fully embraced AI as an artist – exciting curators around the globe.

Topics covered:

- Sherina’s recipe for success

- The importance of consciousness

- Asking for 3 life-changing gifts at age 3, including a desk

- The importance of people who believe in you

- Going beyond the brief and creating real change

- Viewing a$$holes differently

- Embracing AI for creativity and art

- How we might use technology and data to preserve culture

- The limitless opportunities that Gen AI brings

- The importance of critical thinking

- Sherina’s Doggy Bag of Advice, including:

- Why you must protect your imagination

- ‘Use the stickers’.

- The importance of kindness.

Link to the school Sherina attended https://creativecircus.com/

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://www.linkedin.com/in/wallacejo/

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Jo welcomes the UK Editor of Campaign, Maisie McCabe, onto the podcast.

Masie is a journalist who’s spent her career reporting and commenting on TV, advertising, technology and the marketing industry. She’s written for a vast array of news platforms, including The Independent, The Sunday Times and Dazed - but for many years, she’s been a consistent voice at Haymarket Media Group, both for Campaign and Media week – rising to be the UK editor of Campaign in 2020.

In this episode we discuss what the future of the advertising industry looks like, and much more.

Topics covered:

- Maisie’s recipe for success

- Why creating relationships is key

- How saying you came from Bradford helped weed out racists

- Growing up in the hometown of David Hockney and other artists

- Dropping the ambition to be a doctor on Ibiza with a speedboat

- How an interest in history fuelled an interest in the now & the future

- The effect of advertising on society and the power of creativity

- The Cannes Lion fakery scandal this year

- What shape of work could and should win at Cannes

- What it’s like to be the UK Editor of Campaign

- Responding to criticism of Campaign

- Predictions for the future of the industry

- The decline of female creative leaders; why and how we can address the issue

- Writing a book, set in an alternate universe

- Feeling confident about the future of the industry despite the pressures

- Maisie’s Doggy Bag of Advice

The Michael Rosen blog Maisie mentions regarding learning to read: https://michaelrosenblog.blogspot.com/2025/07/how-do-you-become-fluent-at-reading-ruth.html

The museum near Maisie's childhood home: https://bradfordmuseums.org/cartwright-hall-art-gallery/plan-a-visit/

The mill she worked at: https://www.saltsmill.org.uk/

Find out more about Good Girls Eat Dinner: http://www.goodgirlseatdinner.com/

Instagram: https://www.instagram.com/goodgirlseatdinner/
Get in touch: goodgirlseatdinner@gmail.com

Host, Jo Wallace: https://www.linkedin.com/in/wallacejo/

Thank you for listening!
Please like, follow, and / or share with your friends, family and dinner dates.