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Good Marketing, Good Business

Good Marketing, Good Business

Written by: Shannon Stone
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About this listen

Have you noticed so much business and marketing content out there is so abstract and airy fairy - what they’re saying sounds good, but what do you actually need to DO?


That’s where the Good Marketing, Good Business podcast comes in, this is where I share practical strategies to help you grow your service based business. Everything from exactly where to find more clients through to how to follow up properly without pestering.


Your host, Shannon Stone is an award-winning business and marketing consultant and for the last 10+ years she’s been diving in deep with small business owners, helping them to make more sales and get more done in less time.


The Good Marketing, Good Business podcast is here to make your life and business a whole lot easier as long as you’re ready to put in the work - if you’re a good-hearted business owner who wants to grow, this is the podcast you'll want to call home.

© 2026 Good Marketing, Good Business Economics Marketing Marketing & Sales
Episodes
  • 089: Thinking Work Vs. Doing Work

    089: Thinking Work Vs. Doing Work
    Feb 15 2026

    Stuck in busy work? Gone down another rabbit hole… again? And now you’re frustrated with yourself?

    You sit down to complete one simple task; write a newsletter, send a proposal, create a case study - and somehow it turns into five other tasks that suddenly feel urgent in order to complete the original task.

    This isn’t a discipline problem. It’s a mode problem.

    In this episode, I break down:

    • The difference between thinking work, translating work, and doing work
    • Why action without clarity creates more noise (not more results)
    • How to increase ROI by giving the right type of attention to the task in front of you
    • A simple process to help you move from stuck → clear → complete, faster and with more impact

    If you’re an established service-based business owner who feels capable but scattered… this will help.

    Enjoy!

    Lets have lunch?

    Fill in the enquiry form here: https://www.shannonstone.com.au/lunch.

    Limited places available and for a limited time.

    Lets have lunch?

    Fill in the enquiry form here: https://www.shannonstone.com.au/lunch.

    Limited places available and for a limited time.

    Lets have lunch?

    Fill in the enquiry form here: https://www.shannonstone.com.au/lunch.

    Limited places available and for a limited time.

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
    Show More Show Less
    34 mins
  • 088: Three Types of Seasons Your Business Could Have This Year

    088: Three Types of Seasons Your Business Could Have This Year
    Feb 1 2026

    Giving ‘title’ to the type of year you intend to have can be so powerful to help you create the focus your business needs to achieve your goals. By labelling it a ‘season’, this can help you follow through on your strategies and stay the course.

    By listening [and taking notes], you’ll learn:

    • How to grow your business in multiple ways, not just by focusing on revenue
    • How different ‘seasons’ operate and why this is a great thing
    • Things to look out for depending what season you’re in

    Enjoy!

    Lets have lunch?

    Fill in the enquiry form here: https://www.shannonstone.com.au/lunch.

    Limited places available and for a limited time.

    Lets have lunch?

    Fill in the enquiry form here: https://www.shannonstone.com.au/lunch.

    Limited places available and for a limited time.

    Lets have lunch?

    Fill in the enquiry form here: https://www.shannonstone.com.au/lunch.

    Limited places available and for a limited time.

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
    Show More Show Less
    36 mins
  • 087: The Business Owner's Wheel of Life

    087: The Business Owner's Wheel of Life
    Dec 14 2025

    Business owners need their own 'wheel of life' because your business makes up so much of your life. The traditional wheel misses what actually matters when you're running a business - like cashflow, time freedom, and whether you even enjoy what you've built.

    So I created one specifically for business owners. We'll start the exercise together in this episode, and you can download the full PDF to complete it yourself.

    By listening [and taking notes], you’ll learn:

    • Why the traditional wheel of life doesn't work for business owners
    • The specific areas you need to assess in YOUR business
    • How this exercise reveals what's really working (and what's not)
    • Why you should do this BEFORE setting your 2026 goals

    If you want your business to bring you profit, peace and fulfilment, not just look good on paper, this episode is for you.

    Enjoy!

    Lets have lunch?

    Fill in the enquiry form here: https://www.shannonstone.com.au/lunch.

    Limited places available and for a limited time.

    Lets have lunch?

    Fill in the enquiry form here: https://www.shannonstone.com.au/lunch.

    Limited places available and for a limited time.

    Resources:

    • Website
    • Facebook
    • Facebook Group
    • LinkedIn
    • Instagram


    If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.
    Show More Show Less
    17 mins
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