Google AI Overviews Changed the Click Math

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Google AI Overviews Changed the Click Math

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AI Overviews are changing what winning in search actually looks like. In this episode, we break down what recent CTR data suggests about the shift toward a lower-click SERP—and why being cited inside an AI Overview can still make a measurable difference, even when total clicks are declining.

You’ll hear:

- What happens to organic and paid CTR when AI Overviews appear

- Confirmed user behavior shifts (including the “no-click” trend)

- Why citations may offer a relative edge and the caveats that matter

- How to interpret rankings and CTR when visibility doesn’t guarantee traffic

Full article: https://techhelp.ca/ctr-study-ai-overviews-shrink-clicks/

AI-generated audio narration powered by Tech Help Canada’s HelperX Bot.

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