In this powerful episode of GovCom Unfiltered, host Alexa Tsui sits down with Joe Punaro, CEO and Founder of IronArch Technology, decorated combat veteran, and former U.S. Marine platoon commander. Joe's leadership journey—from the battlefields of Iraq to building a thriving cybersecurity company—offers invaluable lessons on service, resilience, and what it truly means to lead with purpose.
Joe shares how his military experience forged a leadership philosophy grounded in the Marine Corps principle: "Know your Marines and look out for their welfare." At IronArch, this evolved into a company-wide commitment to empowering people—employees, clients, and partners alike. His story reveals how the values of service, integrity, and trust translate from military leadership to entrepreneurial success.
In this episode, you'll hear:
✓ How Joe's early life and military service shaped his approach to business and leadership
✓ The pivotal role of family, work ethic, and networking in building a successful company
✓ Why protecting critical infrastructure became his post-military mission
✓ Lessons from 12 years of entrepreneurship—including memorable first contracts and strategic risks
✓ How IronArch built a workplace culture where trust and innovation thrive
✓ The power of joint ventures and strategic partnerships in government contracting
✓ Emerging opportunities in cybersecurity and federal technology
✓ Joe's optimistic vision for the future of critical infrastructure protection
Whether you're a veteran transitioning to the private sector, an entrepreneur building a mission-driven company, or a leader seeking to create a people-first culture, Joe's insights on servant leadership, calculated risk-taking, and staying true to your values will resonate deeply.
This is more than a business success story—it's a masterclass in leading with integrity, building lasting relationships, and finding purpose in protecting what matters most.
Tune in to discover how one Marine's commitment to service evolved into a company protecting America's critical infrastructure—one innovation at a time.


Joe Punaro is the CEO and Founder of IronArch Technology, a decorated combat Veteran and former U.S. Marine platoon commander. His leadership philosophy—grounded in service, integrity, and people-first values—was forged through his military experience in Iraq and refined through entrepreneurship. Joe founded IronArch with a mission to protect the nation’s critical infrastructure through cutting-edge technology and human-centered innovation. Under his leadership, IronArch has earned a reputation for excellence, agility, and a workplace culture built on trust, empowerment, and innovation.

Join host Alexa Tsui for a powerful conversation with Colonel Bree Fram, astronautical engineer, author, and one of the highest-ranking openly transgender officers in the United States military. Currently on administrative leave pending separation due to policy changes, Colonel Fram brings a unique perspective on leadership, authenticity, and resilience in government service.
In this candid discussion, Colonel Fram shares her military journey spanning 18 years in the Air Force before transitioning to the Space Force, including her pivotal decision to come out publicly as transgender in 2016. From her early career motivations to navigating command positions during policy uncertainty, she offers unfiltered insights into the realities of serving while facing personal and professional challenges.

Key Topics Covered:

The decision to join military service and career pivotal moments
Transitioning from Air Force to Space Force operations
Leadership lessons learned from coming out in a command position
Building unlikely partnerships and the power of authentic networking
Common misconceptions about government service
Strategic approaches to risk-taking and overcoming obstacles
Practical advice for maintaining authenticity in challenging environments

Colonel Fram, editor of "With Honor and Integrity: Transgender Troops in Their Own Words" and author of "Forging Queer Leaders," discusses how adversity can forge stronger leadership and the importance of building genuine relationships in government contracting and federal service.

Whether you're navigating your own career challenges, leading diverse teams, or seeking to understand the intersection of personal authenticity and professional excellence, this episode delivers actionable insights from someone who has consistently chosen courage over comfort.

About the Guest: Colonel Bree Fram has served in roles ranging from Pentagon strategic planning to legislative fellowship, with deployments to Qatar and Iraq. Her advocacy work through SPARTA and the Department of the Air Force LGBTQ+ Initiatives Team has focused on creating more inclusive military environments.

Most defense contractors wait until the RFP drops to start their communications strategy. By then, says Mike Nachshen, it's already too late.

In this candid episode of #GovCom Unfiltered, host Alexa Tsui sits down with the president of Fortis Strategic Communications to unpack why treating communications as an afterthought is costing companies billions in lost contracts—and how the winning approach flips that script entirely.

Nachshen brings rare insider perspective to the conversation. As a former Afghanistan veteran and head of international communications for Raytheon's $16 billion Missiles & Defense division, he's architected messaging campaigns that have secured multi-billion dollar programs across four continents. His unconventional approach? Integrate strategic communications into the capture cycle from day one, not as tactical support but as competitive advantage.

In this episode, you'll discover:

• Why most companies get strategic communications completely wrong (and how it's costing them contracts)
• The methodology behind positioning your solution as the "natural answer" to industry challenges
• How to make the customer the hero of your story—not your company
• Real-world case studies from a $40 billion A-Cat 1 franchise program win
• Actionable strategies for shaping the entire procurement environment through narrative

Whether you're a seasoned GovCon professional or new to the defense contracting space, Nachshen's hard-won insights will challenge how you think about winning work in aerospace, space, and defense.

Resources mentioned:

• Strategic Insights Newsletter (free monthly)
• Fortis Strategic Communications

#GovCom Unfiltered brings you the unvarnished truth about government contracting communications, hosted by Alexa Tsui.

Episode Length: 34 minutes