On this episode of Grit Branded, Brad sits down with Amber Crawford, a professional breakaway roper and horsewoman based in Texas. With deep roots in the Western lifestyle, Amber has spent her life around horses while building a successful career in nursing and healthcare administration.

Amber shares about her recovery from shoulder surgery, the realities of working and running a business alongside her husband, what she looks for in a young rope horse prospect, and how she balanced her career in healthcare while rodeoing full time. Her story reflects resilience, partnership, and a deep commitment to horsemanship and developing promising horses.

Christopher “Click” Thompson is a photographer known for capturing the Western world in a way that lets you feel the moment, not just see it. With East Coast roots, Click found his true passion at a local rodeo in Virginia, where he fell in love with the people, culture, and stories of the Western industry. Over the past decade, his work has taken him across the country to iconic events such as the National Finals Rodeo, Cheyenne Frontier Days, the Pendleton Round-Up, The American Rodeo, RodeoHouston, and the PBR World Finals, earning him PRCA Photographer of the Year honors four consecutive years. In this episode, Click shares his journey, his perspective on building a personal brand in the Western space, and his advice for the next generation, along with a deep appreciation for the community that continues to inspire his work.

In this episode of Grit Branded, Brad sits down with Brianna Tucker, Marketing Manager and Photographer at Twisted X Global Brands, to talk about the creativity and strategy behind marketing Western footwear. Brianna shares her experience working across Black Star Boots, Twisted X, and Twisted X Work, and how she approaches each brand with a distinct voice while staying aligned under one umbrella. A Cowgirl 30 Under 30 and Ad 2 Dallas 32 Under 32 honoree, she opens up about the challenges of her role, what’s next in her career, the advice she’d give her 18-year-old self, and the grit it takes to keep growing both professionally and creatively.