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Gross To Net

Gross To Net

Written by: George Milton
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About this listen

Gross to Net is a podcast about what people actually optimize for in business and life and what they're left with after all the costs are tallied. Most business podcasts ask "How did you succeed?" We ask "What did it cost?" Not just money. Time, health, relationships, meaning.


We talk to founders, investors, and operators about the real math: what went in, what came out, and whether they'd make the same tradeoffs again. No highlight reels. No sanitized success stories. Just honest conversations about what you're actually building and why.


Also, we are on a quest to eventually learn the meaning of life.

© 2026 Gross To Net
Economics Leadership Management & Leadership
Episodes
  • Ep. 7 - Just Breathe with Lauren Vogel | Gross To Net
    Jan 5 2026

    Lauren Vogel is an Alabama-based yogi, marketer, and writer who, with her partner and co-founder, is building and running a community yoga app called Zentric. She's building small and following positive energy at every turn.

    Tune in for a great conversation and follow Zentric on Instagram for flows and meditations.

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    1 hr and 5 mins
  • Ep. 6 - Pick One Thing with Alison Cayne | Gross To Net
    Dec 29 2025

    Today I talked with Alison Cayne. Alison is the founder of Haven's Kitchen which was originally a cooking school and turned into a CPG brand. She also runs In The Sauce podcast (like and follow) and writes This Is Not An Advice Column on Substack.

    Alison is an entrepreneur's entrepreneur.

    We discuss everything including building and shutting down her brand, all the things she learned along the way, how she's giving back now, and what she got out of all of it.

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    1 hr and 15 mins
  • Ep. 5 - Repair The World with Errol Schweizer | Gross To Net
    Dec 8 2025

    Errol Schweizer scaled Whole Foods' grocery division from $1B to $5B as VP, launching brands like Beyond Meat and Vital Farms while setting national standards for organic and regenerative agriculture. Now he documents grocery consolidation and corporate profiteering as a Forbes contributor and newsletter writer.

    In this episode, Errol breaks down how Whole Foods industrialized better-for-you food at scale, the economics behind grocery pricing power, and why Walmart's dominance shapes what gets grown and sold in America. He explains the math that drives food systems—from profit compulsion in publicly traded companies to the challenges of scaling regenerative agriculture—and makes the case for public grocery stores as a backstop to corporate food monopolies.

    We dig into the uncomfortable truths about grocery margins, the difference between HEB and Kroger, why local food systems struggle to gain traction, and what it actually takes to operationalize the right to good food. Errol brings receipts on price gouging during COVID and explains why the middle of the food system—not farm-to-table movements or food tech—is where real change needs to happen.

    If you want to understand how grocery actually works and what needs to change, this is essential listening.

    Follow Errol's writing at The Checkout: https://grocerynerd.substack.com/

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    1 hr and 12 mins
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