Ever notice how your Etsy shop gets a lot of "Add to Cart" activity… but not a lot of purchases?

You're not alone.

In this episode, we break down why shoppers use "Add to Cart" so often in ecommerce , and why it doesn't mean they're ready to buy.

Here is that creepy video I talked about - brace yourself. - https://www.youtube.com/watch?v=Ntf5_ue2Lzw&t=294s

Join my skool group if your not too creeped out - https://www.skool.com/grow-my-etsy-shop-3051

Why do pain-based headlines convert better than positive ones?

In this episode, we break down the marketing psychology behind high-converting lead magnets and why loss aversion drives customer behavior. You'll learn why "7 words that ruined my marriage" outperforms "7 words that strengthen it," and how to ethically use pain-based messaging without damaging brand trust.

We also explore the difference between promotion and observation in content marketing, and how small businesses from greeting card shops to custom laser engraving and leather dog collar brands can build authority by showing their process instead of pushing sales.

If you want to increase conversions, improve brand trust, and create lead magnets that actually get clicks, this episode walks through the strategy step by step.

AI bots are shopping for us. Learn how you can prepare as an Etsy shop owner

Check out the skool - https://www.skool.com/grow-my-etsy-shop-3051/about