On Episode 15, I speak with Chris George and Marc Schouten of Broadreach Strategic Planning. They share the story of how they came into financial planning as a second career and quickly learned that having a retail practice wasn’t going to be for them. We discuss how they narrowed in on millennial dentists as their niche, how they did that even when they didn’t have a single dentist on their books and how despite sheer persistence and consistency, it took them at least 4 years to really establish themselves amongst dentists to that point where now clients regularly find them. You’ll want to listen closely for all the marketing nuggets they share as well as learn what it takes to become a technical specialist working with a niche market such as dentists.

Episode Highlights

14:40 → You're going to have to specialize. The importance of specializing in the market. 18:00 → How long did it take you to formulate? How the process of specialization works - an example in practice. 19:26 → Build a brand and a reputation that they trust. 22:06 → Collect information like a crazy person - get to know your clients’ financials. 23:16 → Stay consistent with your messaging and marketing. 24:04 → Ask to see any legal documents and get to know your client. 25:59 → How do you break into a new target demographic? 29:00 → How we get our clients: Referrals and presenting. 31:58 → Get your finances and your funds in place. The importance of cash flow. 37:11 → Offer to do financial plans on spec - learn to back up your word. 39:17 → Get the information out there - present relevant and relatable information. 42:11 → Search for the organizations you can grow to be a part of. 44:15 → Paying attention and placing yourself in your client’s shoes. 46:34 → Implement a service mindset. 48:58 → The most powerful thing you can say to clients. 52:41 → How to structure a client meeting. 56:59 → Specializing really helps. 58:15 → Low barrier of entry into the field. 1:01:35 → Our industry is fueled by compensation and it influences service. 01:04:09 → Go after the proper designations, go after the market and go after the clients.

On Episode 14, I speak with JR MacDonald, a 41-year veteran lawyer whose practice exclusively focuses on succession, estate and tax planning for business owners. This episode is for those of us financial advisors who are building or want to build a clientele of highly successful owner-managers. Although our conversation gets a bit technical at times, listen in for the anecdotes and insights from JR’s experience. He shares how we as advisors can truly be the quarterback in helping these owner-managers. By the way, the conversation also lends itself to advisors who are looking to create their own succession plans.

Episode Highlights

00:00→ Shyam welcomes JR MacDonald; JR’s background; finding success as an owner-manager

05:30→ The importance of goals and plans to achieve them; communication between owners, accountants, and financial planners for business succession

09:00→ Building client knowledge; tax planning; the importance of a good financial planner

15:00→ Get to know your clients and get to know their advisors

22:00→ What constitutes a successful business that can begin restructuring

30:00→ Different trust-related tax changes

36:00→ Closing thoughts

In this episode, Grant shares some really valuable insights on capacity planning and marketing. He specifically walks me - and by extension, you - through a couple of exercises on how to design your practice, add more value while optimizing your own time, take 8-12 weeks of vacation a year, and create an advisory practice that won't just sell for two times revenue but 5-10 times multiple. On marketing, we talk about how to segment clients more effectively, what to look for in an ideal client - beyond their net worth or investable assets - and how to acquire larger clients because, let's face it: if your practice is growing, primarily through referrals. Your best clients have $1M of investable assets. They aren't referring you to clients with $5 or $10 million. This is one of those episodes that you may want to listen to more than once.

Episode Highlights

4:38 → How financial planning has changed over the decades 8:55 → The best practice-management strategy and how to implement it 11:42 → Creating goals for your clients and your own personal practice 16:09 → Expanding your practice and attracting the ideal client 43:57→ The ideal business model 46: 30 → Marketing and generating more ideal leads

In this episode, Jason and I talk about how he’s built his practice based on client success instead of targets, what and who he learned from along the way, and how to grow without making larger clients subsidize smaller ones. He also passionately explains why he advocates for advisors to be held to a fiduciary standard, including how that would spur immense innovation in our industry and thereby improve service levels for clients at all levels. One of my many takeaways from the conversation was that no matter how well I think I know the answer to a planning question, the best practice is always to refer back to the source. Listen in for many more little gems!

Episode Highlights

10:00 - You only know 99%, the magic of Google, resources you can trust 17:00 - The Dunbar number, subsidizing unprofitable clients, relationships matter 22:00 - How to make your business profitable, prudent buying and smart selling 32:00 - Virtual vs full-body staff, time management and delegating 43:00 - The backwards system, charging for your services, keep financial planning at the core 51:00 - Fiduciary rule, changes to the industry, the Australian way

In this episode, Jayesh shares the incredible journey of how he replaced his income from a high-paying mining job in just 9 months as a financial planner. He also talks about how he marketed his practice - leading it to expand into 3 locations in 3 years, and why he decided to sell that practice to help advisors meet their staffing, technology, and marketing needs. This business now employs over 500 staff and counting, and he's done this in under 10 years. Listen in to learn how successful advisors are scaling up their businesses.

Episode Highlights

7:45 - Marketing secrets, finding value in the back-office, selling the businesses 12:30 - CRMs, Smartsheet and Lucid Chart for workflows 21:00 - Finding similarities, dealing with regulations 27:00 - A business model to follow, know what you pay for

On Episode 10, I speak with Michael Gau of Win Succession. He’s acquired over 50 books of life insurance and investment business and provides some great insights on how to position your book for sale and what to look for when buying. Listen in to learn about what can go wrong in a transition and how to get it right.

Episode Highlights 7:00 - The secret to success, cold calls and relationships, new technology 11:00 - The need for training, the aging population, and children 19:00 - Smooth transitions, eagerness and cutting corners, wakeup calls 27:00 - Look under the hood, preparing clients for a sale, practical considerations, compliance 40:00 - Marketing successfully, keep it simple

In Episode 9 of the Grow Their Wealth Financial Advisor Podcast, I speak with Joey Lam and Caleb Miller, founding partners of InvestorDNA in Calgary. We speak about how they met each other and why they quit successful practices at a life insurance career agency to start something fresh. We talk about their acquisition, and how they’ve grown by significantly cutting down their service offering. What’s really interesting is that Joey and Caleb are not lead advisors on any client files themselves - they are primarily owner-managers. What’s more, clients of the firm actually get multiple advisors working in a collaboration. Listen in to learn more about this “out of the box” approach to building an advisory firm.

Episode Highlights

7:00→The heart of company culture, why good management means digging into the “why” behind the people

16:45→Personality tests make for better partnerships, business relationships aren’t always easy

20:35→Jumping in cold turkey, motivation to get going, forget the naysayers

25:15→Being mindful of your team’s uniqueness, invest in relationships, giving everyone a say provides balance and value

33:50→Making hard decisions that pay off, keep it simple to add value

Charlie Conron is the Founder and CTO at Life Design Analysis. He shares the story of how he leveraged technology to double his step-father’s life insurance business year over year several times in a row. He talks about how that sparked the idea to build a tool that over 20,000 advisors now use. Listen in to learn what happens when life insurance is more understandable to new clients, and how to improve service and mine opportunities in an existing book of business.