Ready to revolutionize your marketing leadership - and your copywriting? Join Barbara Rozgonyi, host of Growing Social Now, fractional CMO, and marketing transformer, with special guest Dean Waye, host of the Fractional CMO 90 Day Win podcast and master of first-impression copywriting. Get the keys to unlock strategies that will change your marketing, your business, and your world!

🎯 Episode Highlights

• Why "hunter vs. farmer" copywriting is the key to marketing success
• How fractional CMOs are disrupting traditional marketing leadership
• The psychology behind attention-grabbing first impressions
• Why specialization beats generalization in today's market

💡 You'll Discover

• Proven frameworks for crafting irresistible first-contact materials
• Strategic advantages of fractional marketing leadership
• How to command premium rates through specialized expertise
• The exact formula for B2B SaaS and fintech marketing success

Perfect for

• CEOs seeking innovative marketing leadership solutions
• Marketing leaders exploring fractional career paths
• Copywriters looking to specialize and increase their value
• Founders ready to scale their marketing impact

🔑 Key Takeaways

• Master the art of attention-grabbing copy that converts
• Learn why smart companies choose fractional CMOs
• Discover how to position yourself as a premium service provider
• Understand the future of marketing leadership

Guest Expert: Dean Waye brings unique insights from his successful podcast focused on fractional CMOs and his expertise in crafting compelling first-contact materials that capture attention in today's noisy digital landscape.

This power-packed episode reveals the intersection of strategic marketing leadership and compelling copywriting - the combination that's helping today's fastest-growing companies win.

🎙️ Notable Quotes: "In today's market, you don't need a full-time CMO - you need full-time CMO thinking." "The first impression is everything - get it wrong, and nothing else matters."

Ready to transform your marketing strategy and leadership approach?

Connect with

• GUEST Dean Waye: www.WinstonWrites.com
• HOST Barbara Rozgonyi: www.BarbaraRozgonyi.com

#FractionalCMO #MarketingLeadership #Copywriting #GrowthStrategy

Subscribe to Growing Social Now wherever you get your podcasts and never miss an episode packed with actionable marketing insights.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

How can content marketing change your future fortunes?

In this episode of Growing Social Now, host Barbara Rozgonyi interviews Andy Crestodina, co-founder and CMO of Orbit Media, about the future of digital marketing, content strategy, and personal branding. With over 24 years of experience, Andy shares insights on blogging, AI in marketing, and strategies for standing out in an increasingly AI-driven landscape.

Key Takeaways:

1. Original research and strong opinions are two content formats AI cannot replicate, making them valuable for differentiation.

2. AI should be used for research and performance improvement rather than just efficiency in content creation.

3. Blogging remains relevant, as it helps build a digital footprint necessary for AI recommendations in the future.

4. Personal branding through LinkedIn, newsletters, and in-person networking is crucial for thought leadership.

Surprising Moments:

1. Crestodina's stance on cream in coffee as an example of strong opinions AI can't replicate.

2. The revelation that even AI scientists don't fully understand AI, challenging the notion of "AI experts."

Tune in for the best 20 minutes you'll spend this week!

Thanks for listening and subscribing to Growing Social Now with Barbara Rozgonyi, produced by CoryWest Media.

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

Where do you go to mine digital marketing gold? How about Charlotte, NC - the place where the gold rush started? Listen in as Barbara Rozgonyi, a fractional CMO and CEO of CoryWest Media, shares insights from DigiMarCon Southeast Atlantic in Charlotte where she presented "PR in the Digital Age: How to Amplify Your Brand's Voice Through Integrated Marketing."
You'll learn how to shift your perception of marketing from a cost center to a revenue generator by mastering the latest, and best, strategies for branding, customer experience, sustainability, and AI. DigiMarCon’s speaker lineup was exceptional, including Fernando Angulo, Austin Armstrong, Sunny Dublick, Christina Garnett, EMBA, Jedediah Jenk, Nisha Kashyap, Beth Magee, Lorenzo Morales, Julie Murphy, Chad Petersen, Barbara Rozgonyi, Michael Tucker, and Dennis Yu. This episode is packed with insights that will make your marketing shine like gold!!

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com