Growing an ecomm brand on body positivity | Faye Tan
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Growing an ecomm brand on body positivity | Faye Tan
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An comm brand built on body positivity, Mama Movement is the dream of ex- corporate mousewheeler, Faye Tan. Bright, booty loving and sustainably made, you’re about to hear how she grew her business from zero to babOOM without sacrificing on values.
+ The story of P!NK owning a Mama Movement piece
+ Faye’s evolution from dull corporate life to CEO of one of Australia’s fastest growing sustainable clothing labels
+ The moment she started to make actual income
+ Why body positivity is her credo
+ Busting toxic ideals on body image
+ Gaining traction as an ecomm in this tough economy
+ Growing from her garage to warehouse
+ Her content strategy unpacked
+ Scaling… and then killing her popular swimwear product lines
+ What’s next for Mama Movement
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