You’ve heard of affiliate marketing, but what really is it?

The term has gotten a bit of a bad reputation over the past few years, so we wanted to learn about what it takes to be a true affiliate and set the record straight.

To learn more about affiliate marketing, we chatted with Kendra Losee, a marketing coach, consultant, and ActiveCampaign affiliate, in a new episode of Growth Decoded.

Here are some of the highlights:

• To be a successful affiliate, you need to take the time to test different tools, this builds a trust with your audience that earns you long term credibility.
• True affiliates have invested a lot of time and effort in learning every tool that can help YOU make the best decision possible for your business.
• If you truly believe in the tool you are affiliating with, that will naturally reflect in your recommendation, helping you be successful in your affiliate program.

Trying to recreate in-person experiences in a virtual setting is where most online courses fail. Instead, leverage the strengths of online experiences you can’t do in a real-life setting.

To learn about what that means in practice—we chat with community builder, online education expert, and author, Alex Hillman in a new episode of Growth Decoded.

Here are some of the highlights:

• How to take the online learning experience beyond repurposing offline tactics
• Bring the best of “hallway chats” to online conferences and courses
• The key to getting students to do the thing they signed up to do