Guest Speaker: Clair Byrd

Clair Byrd is a partner and Head of Marketing at Wing Venture Capital, responsible for all internal marketing programs, as well as working side by side with Wing companies on marketing and growth initiatives. Wing leads Seed and Series A financings in transformative enterprise technology companies.

Prior to Wing, Clair led Solutions Marketing at Twilio, an iconic company in the process of radically shifting the way we think about communications, software applications, and how modern enterprises engage customers. Previously, she led marketing at the product design platform InVision, where she and the team grew their install base into the millions and established them as a “household name” in the design space.

In this episode, we have an AWESOME talk about #storytelling and why it should be at the heart of every brand. We discussed the following topics: 1. What is Product-Led Storytelling, and why is it important for any business, 2. What are some strategic steps that businesses should follow when they want to market their product using the art of storytelling, 3.  How product-led storytelling fits into the different marketing funnels and the different touchpoints of the customers’ journey, 4. Are any specific skills someone needs to have to create successful storytelling for a brand, 5 Trends & innovations in storytelling, 7. How easy it is to be ethical in digital marketing and, most specifically, in storytelling development. 

You can find Clair via email at clair@wing.vc

Websites:

• https://www.wing.vc

Guest Speaker: Louisa Dunbar

Louisa is the founder of a web design agency called OrangeGrove. She has been involved in the webby world ever since leaving university! Design and psychology are her biggest passions! She is figuring out what makes people tick (and click) and do the things they do. I have been following her on LinkedIn and everything she shares is truly valuable.

In this episode, we have an AMAZING talk about neuroscience and how it can influence marketing. We discussed the following topics: 1. What is neuromarketing, 2. Basic principles of neuromarketing that someone can apply to retain existing customers, as well as to acquire new ones, 3.  How easy it is to use neuromarketing, 4. What skills someone should have to use neuromarketing theories, 5.  How neuroscience, fits into the different stages of the marketing funnel, 6. Trends & innovations in neuromarketing, 7. How easy it is to be ethical in digital marketing and most specifically in neuromarketing. 

You can find Louisa via email at louisa@orangegrovedesigns.co.uk

Websites:

• orangegrovedesigns.co.uk/ 
• orangegrovelabs.co.uk/  

Guest Speaker: Anna Papadopoulou


In this episode, we have a super insightful conversation with Anna (Community & Events Manager at TechSaloniki), trying to predict the future of the event management sector.

Questions arose in this episode:

1. Go virtually, postpone, or cancel?
2. Will the lack of networking affect how businesses communicate?
3. Are hybrid events the new normal?
4. How can virtual events be more interactive?
5. How the events industry will recover from this pandemic?