Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

You might learn:

Does the person understand SEO or do they just sound smart?

Three types of SEO agencies

Their goal is to impress you, your goal is not to impress them

Questions to ask

Are their answers logical or are they just using lines?

Mentioned episode:

https://www.youtube.com/watch?v=G1BNS-OQMNw

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

How to email me

Topics for new episodes

Please help keep this podcast free: https://www.patreon.com/grumpyseoguy

2:00 what is a backlink?

2:03 What is a link?

2:25 What is a backlink?

2:38 What is an internal link?

3:00 Why are backlinks important?

3:16 Authority comes from backlinks

3:30 Why do you need authority?

3:46 What are the 4 things you need to rank?

4:15 Episode on penalties:

5:26 How does authority work?

5:58 How is authority shared?

7:03 How do you get authority?

7:30 How authority makes you rank

7:52 Amount of backlinks vs quality

8:52 Two take aways from this episode

• You need backlinks to get authority and you need authority to rank
• There is a difference between good and bad backlinks

9:07 Two episodes that explain good backlinks and bad backlinks:

9:37 How to get backlinks

9:30 Getting good backlinks is the hardest part of SEO

9:57 The 4 ways to get backlinks

11:19 Episode about why most publicly available link services will not help you

12:26 Three episodes about how to build your own links

13:23 Review:

• what are backlinks
• why you need them
• good backlinks and bad backlinks
• how you get them

Referenced episodes:

Episode on penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

Two episodes that explain good backlinks and bad backlinks:

Part 1 https://www.youtube.com/watch?v=HFHg6XwPha4&t=1s

Part 2 https://www.youtube.com/watch?v=1dZSbWKJlJ0

Episode about why most publicly available link services will not help you:

https://www.youtube.com/watch?v=G1BNS-OQMNw&pp=0gcJCTwKAYcqIYzv

Three episodes about how to build your own links:

Part 1 https://www.youtube.com/watch?v=ez24lr3G_Mc&t=3s

Part 2 https://www.youtube.com/watch?v=stMe4nMrem4

Part 3 https://www.youtube.com/watch?v=AguAeXhEBwI