Still shipping tickets in a world of broken promises? It's time to stop chasing fragmented workflows and embrace a smarter era of software delivery. In this episode of HTC TechWave —Inside the SDLC Chaos — host Neerja sits down with Annie Freeman, Associate Director – Data & AI at HTC Global Services, to unpack how OmniDev AI is transforming the software development lifecycle. OmniDev AI isn't just another DevOps too, it's an AI co-pilot that links business intent to every line of code, test, and operation. This is where silos turn into synergy, and chaos turns into clarity.

What you’ll learn in this episode:

· The critical mindset shift from activity-basedthinking to outcome-driven delivery

· How OmniDev AI acts as a common language engineacross product, dev, QA, and ops

· Why security and governance are woven into everyphase of the SDLC

· How OmniDev AI complements tools like Copilotand Devin by orchestrating the bigger picture

· Where the SDLC is headed with AI as a trueco-pilot for every role

Hit play now and make smarter software delivery your newnormal.

Search is old news—smart discovery is the new power play! In this latest episode of HTC TechWave, Adnan Saulat (HTC Global Services & HTCNXT) teams up with Thomas Buffery (Crownpeak) to unpack how AI is flipping the script on e-commerce. Think real-time relevance, intelligent productranking, affinity scoring, and GenAI-driven conversational search—all working together to help customers find exactly what they want, faster than ever. A product discovery platform!

From reducing returns to boosting loyalty and conversions, this is where retail gets smarter. And with HTC as Crownpeak’s trusted implementation partner, businesses can go from insight to impact—fast. Ready to see how AI-powered discovery is turning browsers into buyers? Hit play, dive in, and future-proof your digital storefront.

Welcome to HTC TechWave!

Amit Tyagi, CMO of HTC Global Services, is back with Part 2 of the TechWave Podcast: “Seeking Deeper Customer Connect – AI in Marketing.”

Building on Generative AI, multimodal content, NLP, and predictive analytics from Part 1, he now explores how AI is reshaping customer interactions—driving hyper-personalization, real-time decision-making, and behavioral nudges that subtly influence purchasing patterns and brand loyalty.

But with this transformation comes responsibility. Amit underscores the need to balance automation with human intuition, emphasizing that while AI streamlines processes, empathy, creativity, and ethical transparency remain irreplaceable.

And what about the myths? Will AI replace marketers? Is creativity at risk? He tackles these head-on, offering a clear-eyed take on AI’s real impact and what marketers must do to stay ahead.

If you’re in marketing, this isn’t just another AI discussion—it’s a must-listen.

Tune in now and rethink how you engage, connect, and grow.

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