Virginia Zunk, finance leader at Trane and HVAC insider, dives into what it’s really like to work with family—and why it can be both a superpower and a challenge. Learn how to set boundaries without burning bridges, why emotional expectations matter more than you think, and the surprising upside of having your biggest cheerleader in the same building. Plus, hear the story behind the “dessert side vs. growing food side” argument, why CrossFit is the OG cult, and how family ties can actually strengthen customer relationships.

If you’ve ever wondered how to keep work and personal life separate—or how to turn family dynamics into a competitive advantage—this conversation will change how you think about collaboration in HVAC.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Rob Rotondo, fractional CMO and HVAC marketing veteran, breaks down exactly how to build a profitable marketing program from scratch—whether you're doing $2M or $12M in revenue. Learn why most marketing campaigns fail in the first 30 days, how to leverage manufacturer brands for better ROI, the real truth about website performance in the AI era, and why sales and marketing alignment is the secret sauce to explosive growth. Plus, Steven shares the $36,000 marketing strategy that competitors literally couldn't copy. If you're tired of throwing money at marketing with nothing to show for it, this conversation will change how you think about growing your HVAC business.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!

Want to reach out to us? Email us at hvac_full_blast@tranetechnologies.com.

Why do 85-90% of HVAC contractors use the same "best, better, good" pricing strategy? And more importantly—how can you beat them at their own game? In this episode, Mary and Stephen break down the psychology behind pricing choices, reveal why traditional approaches leave money on the table, and share a smarter strategy that increases closing ratios and average tickets. Learn how to talk about budget early, present options that actually fit your customer's comfort zone, and stop accidentally disparaging your most popular systems. Whether you're selling high-end variable speed systems or reliable single-stage units, this episode will transform how you think about proposals.

Interested in becoming a Trane dealer? Visit us at partners.trane.com to learn more about how you can partner with a leader in HVAC innovation. Explore opportunities to elevate your business and stay ahead in the market with Trane!